Written by Avril Harper


(Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases)

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit torepparttar business.

One ofrepparttar 102450 easiest, least expensive and most effective ways to get visitors is via a concept called ‘Keyword Density'.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually becomerepparttar 102451 focus of my online marketing campaigns.

Wiley tells how many search engines spiderrepparttar 102452 Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally -repparttar 102453 more chance you'll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandonrepparttar 102454 site as irrelevant to their customers.

It's all about ‘content' which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they're getting paid for it via pay per click promotions, of course!).

For example, ‘sex' is a hot topic onrepparttar 102455 Internet andrepparttar 102456 subject of millions of searches every month. How wonderful for your site to appear to everyone searching for ‘sex' - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own non-sex-related site high onrepparttar 102457 listings when someone keys ‘sex' into search engines will soon be exposed and probably banned for life from most search engine listings. By ‘techniques' I mean pastingrepparttar 102458 word ‘sex' all overrepparttar 102459 background of your site selling lawn mowers, or calling your site ‘Everything to Do with Sex' when your site bears no relevance at all torepparttar 102460 ‘S' word.

Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don't try quite so hard:

·Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is Other examples from my own collection, with titles, articles, domain names based on keyword density:,,

·Include your best key words and phrases in page titles, for bothrepparttar 102461 home page and all additional pages. My mystery shopping site has pages entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and articles entitled: Start Your Own Mystery Shopping Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay! Those titles came, not surprisingly, because ‘Get Paid to Shop' and ‘Start Mystery Shopping Business' are common terms used by people seeking products like mine.

Education and Outsourcing, 2 Ways to Improve your Business.

Written by Joop Liefaard

Develop your skills and talents to perfection and outsource what you lack. If you have a talent for writing, becomerepparttar perfect salesletterwriter and if you don't know how to build a web site let an expert do that for you. By using education and outsourcing all tasks in your business are done well and you stay ahead of your competitors.

1. Your Objective and Strategy

If you organize your business you formulate an objective and develop a strategy to reach that objective. You also definerepparttar 102449 tools that you need to makerepparttar 102450 strategy work. Like sales letters, budgets, investment in hardware and software, education has to be an integral part of your tool box. When you haverepparttar 102451 whole picture ready you have a very good idea what skills and abilities you need to bringrepparttar 102452 journey to a good end. But there is another thing.

2. Changes

We live in a time of rapid changes. Everything around us changes in an incredible speed and it effects us all. There is also an effect onrepparttar 102453 way we are doing business. New views on economics, technical changes, new and very fast ways of communication throughrepparttar 102454 virtual all asks for an attitude of anticipation and a refreshment of knowledge, skills and abilities. You must prepare yourself in time forrepparttar 102455 future. If you don't, you lose because your competitors do and try to take your share ofrepparttar 102456 market.

3. Talents

Everybody has talents. One has a talent for languages and is an excellent copy writer, another has a creative talent and is a very good web designer. Your talents make you good in one task and less suitable for others. You should constantly evaluate yourself; which task is done well and which task needs improvement. Howeverrepparttar 102457 problem is that withrepparttar 102458 growing complexity of your business you can't do everything equally well. And to be successful every aspect of your business has to be outstanding.

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