(Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases)

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to business.

One of easiest, least expensive and most effective ways to get visitors is via a concept called ‘Keyword Density'.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become focus of my online marketing campaigns.

Wiley tells how many search engines spider Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - more chance you'll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon site as irrelevant to their customers.

It's all about ‘content' which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they're getting paid for it via pay per click promotions, of course!).

For example, ‘sex' is a hot topic on Internet and subject of millions of searches every month. How wonderful for your site to appear to everyone searching for ‘sex' - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own non-sex-related site high on listings when someone keys ‘sex' into search engines will soon be exposed and probably banned for life from most search engine listings. By ‘techniques' I mean pasting word ‘sex' all over background of your site selling lawn mowers, or calling your site ‘Everything to Do with Sex' when your site bears no relevance at all to ‘S' word.

Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don't try quite so hard:

·Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net.

1. Your Objective and Strategy

If you organize your business you formulate an objective and develop a strategy to reach that objective. You also define tools that you need to make strategy work. Like sales letters, budgets, investment in hardware and software, education has to be an integral part of your tool box. When you have whole picture ready you have a very good idea what skills and abilities you need to bring journey to a good end. But there is another thing.

2. Changes

We live in a time of rapid changes. Everything around us changes in an incredible speed and it effects us all. There is also an effect on way we are doing business. New views on economics, technical changes, new and very fast ways of communication through virtual highway...it all asks for an attitude of anticipation and a refreshment of knowledge, skills and abilities. You must prepare yourself in time for future. If you don't, you lose because your competitors do and try to take your share of market.

3. Talents