KEYWORDS IMPORTANCE AND USES

Written by Vikas Malhotra


The first step inrepparttar area of search engine marketing (SEM) is to understandrepparttar 127764 relevance & importance of keywords. Keywords arerepparttar 127765 starting blocks of a successful SEM campaign.

So lets dig into this section of SEM (or specifically SEO, search engine optimization) by defining keywords & keyphrases.

KEYWORDS and KEYPHARASES Definition : site words or phrases which/that are matched withrepparttar 127766 search words or phrases of target audience using search engines are known as keywords and key phrases.

Importance of KEYWORDS and KEYPHARASES : Keywords and Keypharases are used to promote and market a website by improving search engine rankings.

Where to use KEYWORDS and KEYPHARASES for Offpage Optimization : The Keywords and keypharases are used asrepparttar 127767 anchor text to link torepparttar 127768 site. Search engines specially google attach lot of importance torepparttar 127769 anchor text hence if there is a keyword in it,repparttar 127770 site gets promoted for that keyword.

The Keywords and keypharases are also used to advertise, promote and market site with PPC (pay per click) and PPI(pay per impression)

Where to use KEYWORDS and KEYPHARASES for Onpage Optimization : KEYWORDS and KEYPHARASES are generally used with HTML tags ( title tag, meta description tag, meta keywords tags, body tag , anchor tags, comment tags, heading tags, alt tags, table tags, form tags, list tags, formatting tags, frame tags, map tags, applet tags, etc.) and in url itself. Apart from thisrepparttar 127771 keywords & key phrases are used inrepparttar 127772 text matter ofrepparttar 127773 page.

These are also used to create KRPs (Keyword Rich Pages – where a specific KEYWORD and KEYPHARASE is repeated to get top ranking for that particular web page for a particular KEYWORD).

The strategy is to target one keyword or at maximum two, per page. Once these KRPs are produced it is easier to get these pages ranked with search engines. These pages then have links to other pages inrepparttar 127774 site & hence serve asrepparttar 127775 passage way for inviting inrepparttar 127776 surfer to investigaterepparttar 127777 site deeply. These Keyword rich optimized pages are also called ‘Doorway Pages.’

So lets start to introducerepparttar 127778 keywords where they belong:

KEYWORDS and KEYPHARASES uses in THE PAGE TITLE : --------------------------------------------------

Page title isrepparttar 127779 first element that search spiders’ find on a web page and hence it stands to reason thatrepparttar 127780 title of each page should be carefully crafted.

THE PAGE TITLE text is displayed by using ….. tags inrepparttar 127781 title bar ofrepparttar 127782 web browser. As it is one ofrepparttar 127783 most important element ofrepparttar 127784 webpage therefore most important and essential KEYWORD AND KEYPHARASE (S) must be included in it. KEYWORDS and KEYPHARASES which are used in page title are used by search engines in their result listing and they are then used byrepparttar 127785 target audience asrepparttar 127786 hyperlink to accessrepparttar 127787 website fromrepparttar 127788 search engine results page(SERP).

Keyword Targeting Strategy In Your Site

Written by Vikas Malhotra


Oncerepparttar keywords have been decided forrepparttar 127763 site one has to come up with a strategy to target those keywords acrossrepparttar 127764 site. Here is a primer on that.

Keywords Targeting Strategy for Keyword of Single word: -------------------------------------------------------

Keyword of Single word is useful to attract general audience and helps in getting high rank ,ifrepparttar 127765 web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used inrepparttar 127766 root level pages or top level domain pages. This is because these pages arerepparttar 127767 ones that attractrepparttar 127768 general traffic & are generallyrepparttar 127769 pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words: ----------------------------------------------------------

Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and inrepparttar 127770 url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

Keywords Targeting Strategy for Keyword based on Theme: ------------------------------------------------------

Keyword based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.

Overall one can safely say that in keyword targeting one uses a dart board strategy. Whereinrepparttar 127771 smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up onrepparttar 127772 theme (dartboard)repparttar 127773 circle ( traffic) tends to get larger &repparttar 127774 keywords tends to get simpler( singular) even though they are theme based.

KEYWORDS and KEYPHRASES usage in Domain Name: --------------------------------------------

Keywords and keyphrases use in Domain Name & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform targeted audience, aboutrepparttar 127775 sites content . Therefore, special care should be exercised in choosing a domain name. Allrepparttar 127776 search engines start reading each web page with its respective domain name.

Having said that, let me add that there is a raging debate amongstrepparttar 127777 seo community to determinerepparttar 127778 exact importance of keywords inrepparttar 127779 domain name. One camp believes that it is hugely important to have keywords in domain whereasrepparttar 127780 other maintains that brand building domain name is more important than keywords incorporating one.

Whether keyword is a factor or not is debateble however it has been observed that domain name extensions do definitely play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information available at these domains would have a greater likelihood of being authentic as no commercial interest is served here.

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