BUILDING A STRONG DOWNLINE ORGANIZATION Copyright © Tanner Larsson http://www.work-at-home-resource-center.com
The goal of this article is to outline steps needed to develop a powerful downline organization that will grow exponentially with your superior skills.
The fundamental theory behind network marketing is duplication. The definition of duplication in its most basic form is teaching someone else how to do what you did. If you show a few people how to sell a little and they sell some, then they teach a few people to sell and they sell a few, and so on, you’ll eventually sell a lot! Success in network marketing comes through combined effort of others. You can’t do it alone. Understanding and accepting this principal is key to your prospering in MLM. Achieving a large, growing, long-term residual income is dependent on one thing: finding and developing leaders who duplicate your efforts.
A person who does moderate personal production, but develops eight leaders in separate legs, will retire wealthy. A person with huge personal production, but who never develops a single leader will have only an average income.
Ask yourself: “If my downline does what I do today, how much money will I make?”
The Four Steps of Duplication 1. Training – Help your reps master basic training. 2. Organization – They apply basic training and their organization starts to grow. 3. Speaking – Their organization is growing steadily and they learn how to give presentations. 4. Leadership – they exhibit qualities of becoming a good leader, and they are accepted into leadership team.
Warm Market Business
Network marketing is primarily a warm market business. This means you deal with people you know. Do not cold market until you have totally exhausted your warm market. Representatives within a warm market tend to stay longer, than those acquired in cold markets. This is due to fact that we convince cold market prospect, whereas warm market prospect draws from emotional contact and there is an emotional commitment. Plus, it is much easier to work with those you know, than those you don’t know.
Stay in System
Your companies system is designed to provide continuous support in growth and development of new and potential leaders. Believe me your company wants you to succeed, because if you succeed then they succeed. In order for your group to become massive, you must move large numbers of people through your basic training system, giving each opportunity for their own heart and true desire to shine. Realistically, if they don’t stay active in system long enough to leave a group behind, they haven’t got a chance. To often, inexperienced people who are eager to “do their own thing” dart off and start their own meetings after seeing a successful presentation just down block. These people have little concept of work needed to build a successful organization or how to handle challenges, so they are short lived. Make your representatives walk before they run.
You must stay active IN system as an example to your group and to build them correctly. You must do much more than simply tell them to stay active…you must demonstrate it to them. If your people respect you and see your own consistent commitment to team as well as your promotion and edification of others, they will follow suit and do same. People do what you do, not what you say. Through progression of time true leaders will emerge. Do not let your organization dictate your income.
Find and Develop Leaders
Your primary goal is to find and develop leaders. One good leader will bring hundreds of representatives and possibly thousands of customers. Find and develop several leaders who will build business independent of you.
Do not confuse production with leadership. If you are working everyday doing presentations, briefings, and trainings and getting good production, then you are a good leader. Good leaders rarely become millionaires. Great leaders, on other hand, realize that key to wealth is not merely doing good briefings and presentations, but having 100 good briefings and presentations going on weekly in your downline, duplicating your efforts.