Just what is a News Release?Written by William R. Montgomery
A News Release is an effective way to get FREE Publicity. There is however a distinct difference between writing an ad and composing a News Release. The purpose of an ad is to solicit inquiries or sales. You are promoting a product (site, service or a tangible product) to make that sale. When you compose your news release, your goal is same, but approach is very different.A news release is just how it is worded - News. With a news release you are attempting to promote product by presenting facts about said product. It should look like news, feel like news, read like news and BE NEWS! Your news release must make interesting reading and have news value. It must be received by reader, not to mention editor as being useful and benefiting prospective reader. People are reading this material because they expect it to be news worthy and therefor your information must be presented to reader (and editor) as news. This means presenting all of facts and benefits that your site, product or service has to offer. Remember, what you are writing is NOT an "AD" release, it is a NEWS release. It must contain news. When people buy a magazine, 99.9 % of time they don't purchase it to read ads. The same philosophy applies to newspapers (although percentage rate drops for newspapers), radio, television, or any other media source. Ads are generally furthest thing from peoples minds, but they will however read your news release because they are expecting to gain informational value from it. That is where a news release has advantage.
| | Get A Months Free Traffic To Your Site In One Day Written by Holly Janion
If you're disillusioned about Internet marketing and even tired of reading articles related to this subject, don't give up. I too have read many articles and tried different ideas with varying degrees of success. However, there clearly IS a proven winner that is totally free which you can start working on right now!Using this method, in a single day I achieved more hits and sales on my site than I usually do in an average month. I knew potential for this marketing method, but until I saw how effective it really was for myself, I was somewhat skeptical. I also had certain personal obstacles to overcome. I'm talking about ignoring that little voice inside me that said "I can't do this!" When I first heard about this concept, I thought "yeah, right - I don't think so - that's something I can't do". This was my initial reaction but after giving it some thought, I realised I had nothing to lose but a few hours of my time and everything to gain! So what exactly am I talking about? In a nutshell, by doing this, your web site hit meter will scream, your sales will dramatically increase, your name will become established and it is totally free. To use this concept, all you need to do is write a few paragraphs on a subject you know something about. Now this is part where that little voice inside starts saying "No - I can't do it". Don't listen to it! Please read on. You don't have to be an expert in any field. We all have different skills and knowledge areas and if you think about it, you will find something to write about. Let me tell you a little of my own experience. I bought a wonderful product written by Rick Beneteau in which he shows you exactly how to go about this and explains in detail many concepts in order to make this process as easy and effective as possible. After reading it, I began to feel quite excited but still thought it was something I couldn't do, after all I am NOT a writer. What did I know worth telling anybody? Why would anyone want to hear what I had to say? But I stuck with it! I finally came up with an idea to write about and although at that stage I had no idea how effective it would prove to be, I wrote it anyway. When I had completed my article, I began submitting it to various editors by following links that Rick Beneteau provides on his site. To be honest, I didn't expect much, I didn't really expect anyone to actually read it, yet alone publish it.
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