Just the Facts - A Golden Age Gold Mine

Written by Gary Onks

* Every 7 Seconds someone in America turns 50 * Spend almost $2 Trillion on goods & services each year * 43% of all new cars are purchased by seniors * Account for over 40% of total consumer demand * Seniors average $24,000 in annual disposable income * 50+ age group isrepparttar fastest growing population segment * Most seniors open allrepparttar 127373 direct mail they receive * Spend $14 Billion yearly on grandchildrens gifts * Control over 48% of all discretionary purchases that occur * Seniors arerepparttar 127374 most affluent consumer group that exists * 30% more likely to purchase online than younger users * Per Capita income is 28% higher than other groups * Over 78 Million adults are pastrepparttar 127375 age of 50 * 60% purchase home remodeling products & services * Women over 50 spend $21 Billion on clothes annually * Seniors own over 80% of all money in savings accounts * 79% of America's financial assets are owned by seniors * Folks over 50 Dine out 4-5 times per week * Account for over 79% of all leisure travel spending

Close More Sales With A Strong P.S.

Written by Grady Smith

While a headline is designed to grabrepparttar reader’s attention,repparttar 127372 P.S. isrepparttar 127373 workhorse of your sales letter that actually closesrepparttar 127374 sales and puts money in your bank account.

Statistics show that a strong headline is a must to holdrepparttar 127375 reader’s attention and propel them to dive into your letter. But once they‘ve been hooked by your headline,repparttar 127376 averages show that most will scroll down to your P.S. and look for a brief, torepparttar 127377 point summary of your offer. And with a strong P.S. you’re going to entice them to read your sales letter more thoroughly, or you’re going to immediately hook them and reel them in based onrepparttar 127378 power your P.S. contains.

Missrepparttar 127379 mark, and you’re going to lose money.

Here’s my formula for creating hard-hitting P.S. messages that closerepparttar 127380 sell fast!

First rule; don’t mentionrepparttar 127381 price in your P.S. unless you’re going to give a complete rundown including bonuses that makesrepparttar 127382 offer absolutely irresistible. To do this, you have to be confident thatrepparttar 127383 shear mention of your complete offer and price is enough to sell it because oncerepparttar 127384 potential customer knowsrepparttar 127385 price they’re going to makerepparttar 127386 decision to buy or not.

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