While a headline is designed to grab reader’s attention, P.S. is workhorse of your sales letter that actually closes sales and puts money in your bank account.
Statistics show that a strong headline is a must to hold reader’s attention and propel them to dive into your letter. But once they‘ve been hooked by your headline, averages show that most will scroll down to your P.S. and look for a brief, to point summary of your offer. And with a strong P.S. you’re going to entice them to read your sales letter more thoroughly, or you’re going to immediately hook them and reel them in based on power your P.S. contains.
Miss mark, and you’re going to lose money.
Here’s my formula for creating hard-hitting P.S. messages that close sell fast!
First rule; don’t mention price in your P.S. unless you’re going to give a complete rundown including bonuses that makes offer absolutely irresistible. To do this, you have to be confident that shear mention of your complete offer and price is enough to sell it because once potential customer knows price they’re going to make decision to buy or not.