Jump-start Your Link Building (without Getting Sandboxed)

Written by Andy Hagans

Link popularity has been written about ad nauseum, but most articles addressrepparttar subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking orrepparttar 127852 current price of a PR6 link. But following outdated link building advice is more likely to get your Web site penalized than it is to help you gain top rankings.

Google’s increasingly sophisticated algorithm has largely caught on to PageRank brokers and has successfully filtered outrepparttar 127853 benefits of many bought links, as well as those of reciprocal links. The risk of obtaining these types of links is even greater for a new site, as detection of an “unnatural” link structure has recently gotten many sites “sandboxed” torepparttar 127854 bottom ofrepparttar 127855 SERPs. For this reason, a link popularity campaign must be conducted carefully and yield relevant, “natural” links.

The methods described in this article will give your Web site backlinks that fitrepparttar 127856 following criteria, which are important for keeping a site out ofrepparttar 127857 “sandbox”:

1) The link is on a Web page that is hosted on a unique IP address. 2) The link is on a Web page that itself has a unique, wholly independent set of backlinks. 3) The link is on a Web page that is at least loosely relevant to your Web site’s topic. 4) The link is created within a week.

Numbers 1-3 are important so that your Web site’s new backlinks are independent and natural, and do not trip a filter inrepparttar 127858 search engine algorithm; number 4 ensures that you can move on to more advanced link building tactics before your competition gets further ahead.

Directories Directories have always been cited as a basic starting point for a link popularity campaign. Listings inrepparttar 127859 Open Directory Project andrepparttar 127860 Yahoo! Directory ensure that a site will be spidered and indexed quickly and also provide a reputable backlink. Inrepparttar 127861 past few years however many general and niche directories have sprung up, most charging a yearly or one-time fee to be listed. Webmasters have questionedrepparttar 127862 ROI from being listed in these second-tier directories, as most provide little traffic and charge 10-50 USD per listing.

But listings in these directories provide important link popularity benefits for a Web site. A link from a directory fitsrepparttar 127863 four criteria we laid out above—each of these directories has a unique set of backlinks and is hosted on a unique IP,repparttar 127864 site’s URL will be placed on a topical page, and all ofrepparttar 127865 directories review and add new submissions within a week. With directory listings alone, a new Web site can gain a few dozen quality backlinks for under 1000 USD (not counting Yahoo!). Aaron Wall of SEO Book has provided a good list of directories at http://www.seobook.com/archives/000166.shtml.

Press Releases Press Releases provide an opportunity to announce your Web site, and just as importantly, provide a backlink to your Web site from a relevant page (it had better be relevant—after all, it’s an article about your Web site!). A press release should be well-written and submitted to multiple newswires. In less than a week, it will be published on its own Web page by each newswire and possibly byrepparttar 127866 newswires’ syndication partners as well. The writer should be sure to include a link inrepparttar 127867 body ofrepparttar 127868 press release in http://www.mysite.com format. Again, these backlinks meetrepparttar 127869 four criteria we laid out above. Newswires usually charge a fee to publish a press release, although a few offer this service for free. You can viewrepparttar 127870 Open Directory Project’s category of press release services at http://dmoz.org/Computers/Internet/Web_Design_and_Development/Promotion/Press_Release_Services/.

Choosing Keywords: What They Don't Tell You

Written by Mike Arnold

Website Design What They Don’t Tell You

Let me start off by saying that I am no web design expert but I have designed a few websites andrepparttar biggest challenge I found was choosing keywords. It seems like it would be easy but it is not.

Choosing keywords and keyword placement isrepparttar 127851 foundation of getting indexed properly in search engines, choosingrepparttar 127852 correct ones and placing them on your web page is not an easy task. First off your keywords or key phrases have to make sense so that a person visiting your website can understand what you are saying. All well and good, we can all do that. The problem comes when a machine is sent to look at your page all ofrepparttar 127853 sudden it no longer looksrepparttar 127854 same. Take this page for example http://www.globalwebmonitor.com, after reading this page you would knowrepparttar 127855 following things about this company: •Global Web Monitor sells business services. •The business services are designed for IT departments, website owners, web hosts and website developers. •The primary service Global Web Monitor sells is called Global Up Time. •Global Up Time is a monitoring service. •Global Up Time monitors websites, servers, networks and ports. •Global Up Time can do port security checks on servers and firewalls. •Global Up Time emails, phones or pages customers if one of their monitored items goes down. •Global Up Time can save its clients time, money, customers and business reputation. •Website monitoring is priced as low as $4.95 per month. •And finally you haverepparttar 127856 option of a 30 day free website monitoring trial.

Unfortunatelyrepparttar 127857 search engine robots and spiders are just machines and see this page completely different. If you runrepparttar 127858 keyword density program from Google forrepparttar 127859 web page http://www.globalwebmonitor.com you get keywords and key phrases that are completely useless to this particular website. A second problem that affects this web page isrepparttar 127860 stop word list that is used by many search engine spiders. The third problem with this page is words under 3 characters are filtered out. So what happened torepparttar 127861 Global Web Monitor main page is that they ended up with key phrases like: •Global time monitoring •Servers network appliances •Global monitor overview •Status pages overview •Time monitoring •Services global •Monitor overview •Sign trial •Account enter •Check systems •And my personal favorite – Eliminates human

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