In today’s world, pollution and chemicals come at us from all angles; our water contains toxic levels of metals and chlorine; our produce is tainted with pesticides; and our meat and meat products are pumped full of hormones and antibiotics. It is small wonder that so many of us fall prey to chronic ailments and disease. So much so, that conditions like allergies, PMS, and migraines have become as common as a cold or flu.

In order to live a healthy and vibrant life in today’s modern, fast-paced world, it has become absolutely critical to eat consciously; including as much whole, unrefined, unprocessed grains, meats, and produce as possible; supplement diet with vitamins, minerals, and essential fatty acids; get plenty of rest and relaxation; reduce health-eroding emotions like anger, resentment, and fear; eat organic whenever possible; and include plenty of antioxidants in form of dark, leafy greens and fruits and vegetables.

All of these components are necessary in building of Optimum health and success, as well as combating and preventing illness and disease.

Most North Americans do not get even close to their recommended daily intake of fruits and vegetables, and juicing is an easy way to accomplish just that. Extracting fresh juice from raw fruits and vegetables and drinking it right away, allows many of vital nutrients and enzymes to remain intact. And, since enzymes act as catalysts in almost every bodily function, juicing plays a significant role in fight against free radicals. It allows nutrients, antioxidants, enzymes, and trace amounts of essential fatty acids to enter body in a more bioactive form than supplements. In other words, body is better able to absorb all of nutritional value of fruits and vegetables when they are juiced. The result of all of this maximum and efficient nutrient absorption is increased energy and vitality.

In fact, Vitamin A, if taken in large doses in supplement form, could lead to toxicity; whereas, beta-carotene, which is pre-cursor that body then converts into Vitamin A in body, is water soluble, and carries almost no risk of toxicity. Fresh vegetables, especially carrots, contain large amounts of more easily assimilated, and non-toxic form of Vitamin A, beta-carotene, which is released with rupture of membranes when vegetable is juiced.

Cranberries are very popular in United States, especially around Thanksgiving Day, because it has become traditional to have it as a sauce with Thanksgiving Turkey. The berries are very tangy and tasty, they are also loaded with Vitamin C, they were often used by sailors in days gone by, to prevent scurvy.

When Cranberry Juice is taken for Urinary Tract Infections, researchers found that patients passed a anti bacterial substance in their urine, which cured infection. Unfortunately UTI is one of those diseases that is inclined to periodically return and become a chronic condition especially among ladies. More research has found that if taken regularly, it can be very effective in preventing a return of infection.