What is a Joint Venture?

It is a partnership between 2 businesses, which benefits both parties. For instance a company has software products but lacks ways to market it. You have marketing resources, but no product. You offer your services as a Marketer to company for a commission or specified rate. The agreement is beneficial to both your companies.

The art of planning a successful Joint Venture is more complex than most people imagine. As a publisher I get a number of Joint Venture proposals per month. Most are just straight requests to join an affiliate program. Given number of offers that come across most publishers desk if you are going to have any success you must:

v Make your offer unique.

v Have a great product and service

v Write an impressive and persuasive letter.

Such enormous consumer demand coupled with growing trend toward gourmet coffee presents an opportunity for enterprising coffee lovers to take their double shots at generating income while working in an industry which makes their coffee passions percolate.

Coffee-loving entrepreneurs can choose from a wide range of opportunities available to find ones that best matches their tastes. Interested in starting small? Start with a couple machines and a cart. More grande ambitions? Consider a coffee shop franchise.

The Specialty Coffee Association of America's "Market Report" forecasts that number of coffeehouses in U.S. will grow to 15,000 by year 2006. Will one of those coffeehouses be yours?

You can take a couple different paths can to starting your own coffee themed business. One option is to buy equipment and supplies yourself, building your own identity and business systems. The other option is to purchase a franchise and benefit from their proven image, proven systems, and established supply chains. Let's look at some examples of coffee related businesses that you could start for yourself.