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Summary: What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style.
Total words: 600
Category: Small Business
Easy Copywriting: Develop a conversational style
Copyright (c) 2002 by Angela Booth
What makes writing copy for everything from sales letters to ads to your Web site easy?
Developing a conversational style. Try tips I've outlined below if you're trying to write copy. (Or dialog for a script, or a novel, for that matter.)
If you initially find writing in a casual conversational style difficult, relax.
You can do it. It's just a matter of getting hang of it. Write as you speak, with redundancies, which we all use in conversation, chopped out.
* It's vital that you learn to relax while you write*.
We all tend to tense up when we write. Writing, or any creative task, produces anxiety because of adrenaline pumping through our body. We need this adrenaline, it gives our words energy.
However, unless you're aware of problems that too much adrenaline can cause (anxiety, tense muscles leading to health concerns like RSI and tension headaches), your creative tasks will be more pain than pleasure.
If you have concerns about tension, do a relaxation course. You'll find books and tapes on relaxation in your local library, or at your bookstore.
The tips below will help you to build your conversational writing style. The transcribing exercise is especially helpful.
* Record a few minutes of TV commercials using audio-tape. Transcribe tape into your word processor. This lets you see what a conversational style looks like on your computer screen--- this is handy if you're trying to write an audiovisual script.
Note: please do this simple exercise, even if you have no intention of writing audiovisual scripts.