Jargon: Handle with Care

Written by Marcia Yudkin

When I reviewed business Web sites forrepparttar Webby Awards earlier this year, one ofrepparttar 100965 most common and annoying obstacles I ran across was jargon - insider language that got inrepparttar 100966 way of understanding whatrepparttar 100967 business behindrepparttar 100968 site actually did for its clients. The same barrier detracts fromrepparttar 100969 effectiveness of many press releases.

Troublesome jargon comes in at least three varieties: buzzwords, or trendy phrases used by people who consider themselves onrepparttar 100970 cutting edge of their field; acronyms,repparttar 100971 dizzying alphabet soup of obscure abbreviations; and technical or specialized phraseology that just isn't much known outside of a particular niche.

"GCKL's Enterprise-level Viral Marketing Solutions Offer Leading Value-Add forrepparttar 100972 P2P Revolution": that's a fictional headline containing no less than seven buzzwords. Most journalists hate buzzwords, and you should therefore avoid them, just as you should try not to completerepparttar 100973 previous thought in this sentence with "likerepparttar 100974 plague." If you think my made-up headline makes perfect sense, then please take my word for it thatrepparttar 100975 number of people who truly understand such messages is extremely small. Usually when you attempt to translate buzzwords, all that comes fromrepparttar 100976 effort is mush.

Acronyms such as "CRM," "CSS," "CSP" and "CTR" are a bit trickier to provide advice about, because they are much likelier than buzzwords to become elements in searches ofrepparttar 100977 Internet at large or press release databases. In other words, potential clients and media people might actually search for "CRM for small business" or "CSS tutorials," so that you want those phrases to appear in your release if that's what you do.

Easy Copywriting: Develop a conversational style

Written by Angela Booth

*Article Use Guidelines*

Use in opt-in publications, or on Web sites, but please includerepparttar resource box. If you could send a copy to me at email address: mailto:ab@digital-e.biz , I appreciate it. Many thanks. **

Summary: What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style.

Total words: 600

Category: Small Business

Easy Copywriting: Develop a conversational style

Copyright (c) 2002 by Angela Booth

What makes writing copy for everything from sales letters to ads to your Web site easy?

Developing a conversational style. Tryrepparttar 100964 tips I've outlined below if you're trying to write copy. (Or dialog for a script, or a novel, for that matter.)

If you initially find writing in a casual conversational style difficult, relax.

You can do it. It's just a matter of gettingrepparttar 100965 hang of it. Write as you speak, withrepparttar 100966 redundancies, which we all use in conversation, chopped out.

* It's vital that you learn to relax while you write*.

We all tend to tense up when we write. Writing, or any creative task, produces anxiety because ofrepparttar 100967 adrenaline pumping through our body. We need this adrenaline, it gives our words energy.

However, unless you're aware ofrepparttar 100968 problems that too much adrenaline can cause (anxiety, tense muscles leading to health concerns like RSI and tension headaches), your creative tasks will be more pain than pleasure.

If you have concerns about tension, do a relaxation course. You'll find books and tapes on relaxation in your local library, or at your bookstore.

The tips below will help you to build your conversational writing style. The transcribing exercise is especially helpful.

=> TIPS:

* Record a few minutes of TV commercials using audio-tape. Transcriberepparttar 100969 tape into your word processor. This lets you see what a conversational style looks like on your computer screen--- this is handy if you're trying to write an audiovisual script.

Note: please do this simple exercise, even if you have no intention of writing audiovisual scripts.

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