1. Gain free advertising by submitting your software to freebie and freeware/shareware web sites. This will increase number of visitors to your web site.
2. If you created free software yourself, you will become known as an expert. This will gain people's trust and they will buy your main product faster.
3. Offer your software as an extra free bonus to people that buy one of your main products. People buy products quicker with free bonuses included.
4. Publish your free software on disk or CD-Rom then include it with your direct mail packages. This can increase amount of orders you'll receive.
5. Build your opt-in e-mail list fast by asking your visitors to give you their contact information before they can download your software.
6. People love to get free stuff. They will visit your web site to download free software. Make sure software is attractive to your target audience.