Its 2AM, do you know where your website is?Written by Cindy Kelly
You've selected perfect website template. You’re finally ready to show world your professional website...but will anyone be able to find it?
When I began my career as a webmaster 5 years ago, I assumed that if I had a great looking website it would naturally bring visitors. I found a great looking professional website template for small business I worked for, customized it...and waited. To my surprise, no visitors appeared. I kept wondering what I had done wrong? I used PPC ads and trusted feeds to bring traffic to my website but it seemed very expensive and didn’t yield results I expected. I didn't quite understand why how those other non-paid listings (for same products I sold) were listed ahead of me. My desire for an improved search engine ranking(or any search engine ranking) drove me to find a solution.
I visited webmaster forums, read many newsletters and websites and discovered a great little tool called Wordtracker. I learned that if I had only used keywords that people "really" searched for, I could build my whole website around them and visitors would come! I used Wordtracker, Overture, and Alta Vista to come up with some suggestions. To my surprise some of words I thought people were searching for, they weren't searching for at all. I quickly learned that it wasn't realistic to target one word phrases like "baby" or "toys" because they were way too broad and competitive. I also found that people were searching for specific products I sold. I quickly realized that more words I used that were specific to my business, better chance I had of conversions (sales).
King + Queen = Royal Success Written by Shawn Campbell
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does…And that's where I come in. I'm here to unveil secret tricks of trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you key to unlocking secret chest of information that your competition is using to get better rankings.
It is not that difficult. There are two main criteria to getting good rankings:
1. Content (which is king) 2. Linking (which is queen)
Content is King
Content is easily viewable and just as easy to measure. It basically includes what you see on site: text. If your competition has more text than you, consider increasing yours; if he has more keywords, consider increasing yours; if he has bigger headers, consider increasing yours. By all means, I am not saying to make a carbon copy of his site, but do look at "on site" factors that you are lacking and evaluate whether to increase them on your site. A note of caution - make sure that any changes you make actually improves site and increases its value for your customers. In other words, don't sacrifice quality for quantity unless you believe that added text actually serves to better overall look, feel and quality of your site.
Some ideas to increase quality/quantity of content:
•Write a monthly article about your topic •Write a page about your keyphrase/product/service •If your headers don't have your keyphrase in them, then be sure to add it •Make sure titles on all your pages relate to content of page •Write, write, write (and then write some more!).