1. Give people a deadline to order. Tell people if they order by Jan 28, 2000 they will get a discount or free bonuses. This will create an urgency so they don't put off buying.
2. Offer people a money back guarantee. The longer guarantee more effective it will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.
3. Offer a free on-site repair service for products you sell. This is convenient for people because they won't have to send it away for repair and they won't have to be without product for a long period of time.
4. Publish testimonials on your ad copy. They will give your business credibility and you'll gain peoples trust. It's important to include persons full name and location with testimonial.
5. Give people free bonuses when they order your product or service. The free bonuses could be books, jewelry, reports, newsletters, etc.
6. Allow people to make money reselling product or service. Tell people they can join your affiliate program, if they order. You could pay them per sale, per click, per referral, etc.
7. Offer free 24 hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc.