I have seen people do some strange things and call it marketing during my years on Internet. There seems to be some idea that making money on net belongs to a selective few who have discovered secret formula or science?

I for one disagree with this notion and I will layout several reasons why my assertion is that marketing is not a science, but yet a system is key to success online.

While I am on subject of a system let me say not all systems are created equal and many are very unequal in their premise. There are also some myths I will try to debunk while I have you here if you don’t mind. :)

I did it all wrong!....and still made money!

When I started my first website only reason I got it was to produce forwarding links to affiliate pages so if you would have ever visited my home page you would say, wow this guy didn’t even finish his homepage.

But, I was making money!

I have just recently started really paying attention to starting a newsletter type mailing. I did very little if any follow-up yet I was giving away a ton of valuable info at no cos*t. My list was swelling from giving always, but due to my disorganized habits I rarely emailed them on a consistent basis.

But, I was making money!

Ok I think you get point I was doing it all wrong and still made money so how was it happening. I had a system not a good one but I had one.

My unorganized system did have a downfall though it was rarely duplicated and without duplication in network marketing your profits have a short life span.

I found it! I found it!

One day I stumbled across a very successful network marketer and really started to soak in information he was putting out. He was just as disorganized and excitable as I was, but what he had that I did not was a system that could easily be duplicated by all who worked with him.

Now I was not interested in products he sold and amount of money it would take to work with him in his system but I loved system.

Start with these three ingredients:

•Understanding of what customer needs and wants •Knowledge of competition’s strengths, weaknesses and messages •Insight about what you offer

Gather information and chart it. What you’re looking for is a hole where there’s a customer need that you address and hopefully, competition doesn’t. Found it? That’s core of your message. Found several holes? You’ll need to prioritize.

Now, write alternative introductory sentences. Remember, they need to be customer-benefit oriented, that is, they need to explain what customer GETS. Got your alternatives ready? Here are seven questions to ask of potential benefit messages. They’ll help you find promise or message that will get you most mileage:

1) Is it meaningful? This is where knowledge of customer comes into play. Your benefit message should be based on real needs of people who use your products or services.