Simple, caught up in "high" of forthcoming success few come to realize, or understand, how system works. This article sum's up process, hopefully giving you a better understanding of what to expect with your solo ad. Kind of like a tutorial.

Overall, there are 3 factors you will want to understand when calculating results of your solo advertisement.

Understand these 3 basics:

1. What to expect. 2. What an ad copy should be. 3. The whole process.

1. What to expect:

"OK there's 40,000 subscribers, my product/service is $29, if i bring in just a 3% response, thats 1,200 responses or $34,800!!" Sound familiar?

Not everyone is a pending order.

The biggest thing to understand here is that every existing recipient isnt on standby waiting to decide whether or not he or she wants to buy. In a perfect world, yes. But in our's, no. Some subscriber's delete-on-contact, others are no longer checking that mailbox, and most just wont read through mail.

The best thing to remember is that there are so many factors that contribute to fact that your ad is not going to sit in a solid XX,XXX amount of viewers. Undeliverable addresses, duplicate addresses, fabricated subscriber lists, and majority of subscribers who will delete an ad as soon as they see it, just to name a few.

From Pokemon to The Senior Citizen's Page, it's ALL here.

Here's what Mass Institute of Technology says:

The rate of web's growth has been and continues to be exponential, but is slowing in it's rate of growth. For second half of 1993, Web had a doubling period of under 3 months, and even today doubling period is still under 6 months.

More Web statistics can be found at: http://www.mit.edu/people/mkgray/net/web-growth-summary.html

Amazing isn't it? Especially when you are out there working your fingers to bone trying to earn a living online.

You could feel hopelessness of situation if you didn't unconditionally believe in yourself and your business. So many millions out there with money to spend, how do you corral them?

What do you do?

Too many expect and hope that they can find these qualified leads for free.

Do you know what you find for free? Freebie seekers! These are not quality prospects that you need to keep your business humming.

Expect to spend a little to promote. Budget your advertising monthly. No need to spend a fortune but you should expect that you'll get what you pay for.

Tracking is an excellent information gathering reference. Track everything you put out. Email, Signature File, Website, Ezine and Newsletter Adverts, etc....

I am sure you have been inundated with information on tracking so I won't go into it here but if you would like info, email me.