As if you thought it could'nt get any better than Direct Mail Advertising. Along came "solo ads", or "exclusive ad mailings". Your ad alone, by itself, sent to all those recipients. The mere thought of it concluded same with so many people: this is it, my website is going to blow up, im going to be RICH. So why are there so many disappointments?
Simple, caught up in "high" of forthcoming success few come to realize, or understand, how system works. This article sum's up process, hopefully giving you a better understanding of what to expect with your solo ad. Kind of like a tutorial.
Overall, there are 3 factors you will want to understand when calculating results of your solo advertisement.
Understand these 3 basics:
1. What to expect. 2. What an ad copy should be. 3. The whole process.
1. What to expect:
"OK there's 40,000 subscribers, my product/service is $29, if i bring in just a 3% response, thats 1,200 responses or $34,800!!" Sound familiar?
Not everyone is a pending order.
The biggest thing to understand here is that every existing recipient isnt on standby waiting to decide whether or not he or she wants to buy. In a perfect world, yes. But in our's, no. Some subscriber's delete-on-contact, others are no longer checking that mailbox, and most just wont read through mail.
The best thing to remember is that there are so many factors that contribute to fact that your ad is not going to sit in a solid XX,XXX amount of viewers. Undeliverable addresses, duplicate addresses, fabricated subscriber lists, and majority of subscribers who will delete an ad as soon as they see it, just to name a few.
Expect profitable results, but dont expect that brand new car, your son's college tuition, or that island vacation. So what do you do?