Marketing: It's Up To You!

It's Up To You!

Written by Jerry Lunsford

A race car driver once gave some advice on how to steer through an accident. He said most people make repparttar

mistake of looking at repparttar 120148

obstacle they could hit rather than looking for an open field. He then made repparttar 120149

point that a person will steer in repparttar 120150

direction that they are looking. Isn't that pretty consistent with life. Most of us will focus on our problem rather than look for a solution. If we focus upon our problems then we will never see a solution. When a problem is in its initial stage we do need to access repparttar 120151

situation and look at repparttar 120152

obstacle. But we don't look at repparttar 120153

obstacle and become mired in doubt, we need to find a solution to repparttar 120154

problem. In other words take action against that which hinders our progress.

If you were on your way to work and you came upon a tree across repparttar 120155 road, what would you do? There are several things you could do: 1. You could sit there and hope that natural circumstances eventually remove repparttar 120156 felled tree. 2. You could turn back and go home. 3. Call somebody to come out to remove repparttar 120157 tree, then sit there and wait for that to happen. 4. You could find another way around.

Now lets apply these to your business. Lets say you are involved in internet marketing. You have been marketing your website for two months but with little success. You want to succeed but don't know how because you are focusing upon repparttar 120158 failure of your marketing campagin. What are your options. 1. Sit there and hope that a series of miracleous events happen that will make your site #1. 2. You could quit. 3. You can hope that somebody (your affiliates) will create your success for you. 4. You could apply repparttar 120159 principles used by other successful marketers.

Of course in both examples you should choose number four. The first three in both examples either rely on luck, quitting, or hoping someone else will do it for you. The 4th one requires your own actions whether it is from your own knowledge or someone else's.

In repparttar 120160 case of repparttar 120161 felled tree you could move it yourself if you are able. If not, you could back up and find a different route. In repparttar 120162 case of marketing, following repparttar 120163 success of those who have been successful is repparttar 120164 action you should take. But repparttar 120165 choice to do this is on you. I strongly believe that whatever you sow you shall reap. If you follow good sound advice you will reap repparttar 120166 rewards of that advice.

Pay-Per-Click Fraud Exposed--Part II

Written by Dean Phillips

According to Andy Jones, a member of repparttar

Best Practices Search Engine Forums, fraudulent clicks are just another aspect of repparttar 120147

business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."

Can you believe that? In other words, he's saying, I know repparttar 120148 pay-per-click companies are stealing my money, but it's okay, because I've considered that fact ahead of time.

Unfortunately, that mentality is pervasive among pay-per-click advertisers. No wonder repparttar 120149 pay-per-click companies aren't making stopping pay-per-click fraud a top priority. Who can blame them? If their advertisers don't care, why should they? Heck, with all of repparttar 120150 money repparttar 120151 pay-per-click companies are making, it's actually more cost effective to issue an occasional refund, than to develop technology to eliminate click fraud.

And if you read between repparttar 120152 lines of repparttar 120153 following statement, Google even admitted as much:

In a recent filing to repparttar 120154 Securities and Exchange Commission, Google acknowledged, "We are exposed to repparttar 120155 risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in repparttar 120156 future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members."

That statement doesn't exactly instill any confidence, now does it?

And if Overture is asked about click fraud, they'll just issue their standard company line:

"Our Click Protection System is sophisticated software that evaluates each of our advertisers' clicks. This software makes decisions as to repparttar 120157 validity of any click. Our Click Protection System uses search and click data to make both rules-based inferences and pattern recognition-based inferences about which clicks are valid clicks. We have two patents pending related to this technology, so we cannot currently disclose too many details about repparttar 120158 methods we use."

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