It's Not The Traffic You Get - It's The Customers You Keep!

Written by Paula Morrow

There are a lot of offers online, hypingrepparttar ability to deliver thousands of hits to your web site. For a price.

True,repparttar 125044 Internet is a numbers game. What these services are implying is thatrepparttar 125045 more people you can expose to your message,repparttar 125046 more sales you will get.

This is true, to a point, but it's not just aboutrepparttar 125047 traffic - it's about attracting, converting and KEEPING customers.


Now, how do you do that? You get them through advertising and keep them through customer service.

So, you carefully analyze a few ezines, determine thatrepparttar 125048 ratio of ads to original content is ok, and start gettingrepparttar 125049 word out through advertising. Soon your logs tell you that your traffic is picking up. Great!

Now, how do you make them stick around, and hopefully become customers?

Shower them with attention. Get their email address asap, and start wowing them with your knowledge and insight. Maybe record an interview with a guru or two, and post it for free on your site. Make them feel like you'rerepparttar 125050 best source of information around.

If you do enough of this, hopefully a prospect will soon become a customer. So, You've Converted Them…Now What?

Now that they're a paying customer, you have to keep them. There are a number of inexpensive, if not outright free, ways that you can show your customers your appreciation. Hopefully most of these will already be familiar:

*Say thank you. Tell them that you appreciate their business. Reinforce that positive behavior!

*Send individualized follow up. Want to really shock them? Send them a note IN THE MAIL. Do you think others out there in cyberspace do this? Do you think it'll separate you from your competition?

We'll Get Back to You

Written by Arleen M. Kaptur

When you decide to open up a website, you are literally inviting thousands of visitors into your storefront. Some speak different languages, come from foreign countries, and live all overrepparttar world.

Information about your product or service will be read from "sea to shining sea" and possibly make its way aroundrepparttar 125043 world many times a day. With allrepparttar 125044 technological advances and new discoveries,repparttar 125045 one constant or fine point of marketing that does not change, in any language, or at any destination, is common courtesy and great service. Those magic words of "Thank You" and "Welcome" are understood in any dialect. If you add a very potent one - "I'm sorry" then you have masteredrepparttar 125046 complex world of international marketing.

If you have a great product and service, why is there a need to say "I'm sorry"? Well, when translations occur, requests can be misread or even "lost inrepparttar 125047 translations." Product descriptions or service guarantees may not use terms that are readility acceptable or understood so further explanations are in need. A myriad of other examples exist, but being ready to use "I'm sorry forrepparttar 125048 delay" or "I'm sorry but I don't understand your questions or concern" should be as much a part of your internet vocabulary or responses as is "Thank you for your order" and "Thank you for letting us serve you again."

While languages differ, basic common courtesy toward people does not. A simple phrase of acknowledgement such as "Welcome" is appreciated inrepparttar 125049 grasslands as well as in a desert. If we practice enough of it, it comes automatically and we don't even have to try and remember "Thank you" or

Cont'd on page 2 ==> © 2005
Terms of Use