I know from my own years of experience that relatively few business ventures are started on Internet by people with experience, motivation, determination, backing, and support that it takes to even have a reasonable chance of success.

Real online business people are those who work hard, who immerse themselves deeply in marketing and advertising, and who put in long hours in beginning in order to see their Internet-based businesses succeed.

Achieving success in an online business is not difficult to comprehend. There is indeed a learning curve, but it's not brain surgery. The process of learning isn't as much issue as are personal traits of motivation and determination.

Develop your marketing plan and execute it. There's no magic in this online home based business stuff. We're talking real world here. It's not nearly as romantic as winning lottery, yet many of thousands of people I have helped to start up their home businesses on Internet clearly came in with what I have come to refer to as "magic/lottery" mentality. Many of those folks went off to chase another rainbow after a few months, but some of them also came to their senses and buckled down to develop very successful home based businesses.

Run, don't walk, away from all of those people that offer you "shortcuts" or "success secrets" (probably in exchange for some of your money). I mean, if they had it all figured out, why would they sell this "magic answer" to you for a few bucks instead of just keeping it private and then making tons of money for themselves? (I'll leave it to you to connect dots)

A key point to always keep in mind is that...business is business. Regardless of whether you are on Internet or operating a business in a shopping mall. The same fundamental principles apply to both businesses.

1) You need to have a product, or products, to sell.

2) You need to advertise to get customers to buy your products.

3) You need to provide support to your customers who buy your products as a result of your advertising efforts.

A personal business assistant differs from a clerical worker or secretary, as duties are more diverse for a personal assistant. A personal assistant will do whatever is needed to make business run smoothly and will do whatever is necessary to make business owner's life run smoothly also. Although a personal assistant usually also performs clerical and secretarial duties, a personal assistant is more a "jack of all trades" than any other type of employee and duties may include personal chores done on behalf of employer.

The choice of a personal assistant therefore should be given utmost of consideration. Here is a list of possible qualities to look for when choosing a personal assistant:

1. Flexibility of Schedule: hours a personal assistant works can be very varied, depending upon needs of business owner. These hours can include some nights and weekends when social activities and business meetings may occur.

2. Flexibility of Personality: a good personal assistant needs a flexible, easy going personality, as demands of job can be quite stressful, as well as diverse.

3. Ability to Multi-Task: since tasks are diverse, multi-tasking abilities are an absolute necessity.

4. Ability to Bond and Work Well with Others: personal assistant will be exposed to everyone involved in many ways within business, as well as business owner and clients. An ability to establish relationships easily with others is mandatory.

5. Ability to Learn Quickly and Effectively: a personal assistant will need to come into a business and learn every duty quite quickly and effectively. There may be a large learning curve, depending upon business and needs of business owner.

6. Knowledge of Office Procedures and Other Procedures Associated with Business: without some prior knowledge of office procedures and routine procedures that are unique to business hiring assistant, problems usually occur.