The most popular use of Internet is that of sending emails. According to a recent report by U.S. Department of Commerce approximately 79.9 percent of Internet users send emails.
This business of sending emails offers us one of most powerful and free advertising resources we all have access to, yet it's one that is most often over looked. I'm talking about "sig file", also called e-sigs or e-signature.
Sending emails for online marketers can be likened to writing a traditional business letter, which when completed bears a signature. It stands to reason that an effective sig file should be a key part of your online marketing program.
Your objective for using a sig file is to get your prospect to your website. Sig files can be used at end of e-mail messages, newsgroup postings, and other postings, as tiny but powerful classified ad, entice prospect to click on hotlink to your website. To be effective, your sig file should persuade its readers to go to your website now. It should be short and sweet, simple, direct and to point, but emphasizing Benefits to reader and their need to "act" quickly. You need to GRAB readers attention and spark curiosity.
Lets look at what must be included in your email signature:
* A clear description of benefits of your business to your prospects * Curiosity * A hotlink to your website
* A call-to-action by your prospect
For most effective use of your signature, you'll need to customize to where it's being used. For example, most email programs will allow a sig file of up to 7 lines, and up to 65 characters per line. Caution - while posting to newsgroups, moderated lists, or discussion boards, using a sig file of more than 4 or 5 lines may be considered annoying. Long sig files in newsgroup postings may be considered poor etiquette.
Your email signature gives reader a word picture of you and Benefits you are offering to the.
Lets take a look at some examples of sig files:
Jane Doe mailto:firstname.lastname@example.org
Discover Power of Financial Leverage, becoming Debt Free and Retiring Quickly! Get facts now! Http://www.1234.com