This business of sending emails offers us one of most powerful and free advertising resources we all have access to, yet it's one that is most often over looked. I'm talking about "sig file", also called e-sigs or e-signature.

Sending emails for online marketers can be likened to writing a traditional business letter, which when completed bears a signature. It stands to reason that an effective sig file should be a key part of your online marketing program.

Your objective for using a sig file is to get your prospect to your website. Sig files can be used at end of e-mail messages, newsgroup postings, and other postings, as tiny but powerful classified ad, entice prospect to click on hotlink to your website. To be effective, your sig file should persuade its readers to go to your website now. It should be short and sweet, simple, direct and to point, but emphasizing Benefits to reader and their need to "act" quickly. You need to GRAB readers attention and spark curiosity.

Lets look at what must be included in your email signature:

* A clear description of benefits of your business to your prospects * Curiosity * A hotlink to your website

* A call-to-action by your prospect

For most effective use of your signature, you'll need to customize to where it's being used. For example, most email programs will allow a sig file of up to 7 lines, and up to 65 characters per line. Caution - while posting to newsgroups, moderated lists, or discussion boards, using a sig file of more than 4 or 5 lines may be considered annoying. Long sig files in newsgroup postings may be considered poor etiquette.

Your email signature gives reader a word picture of you and Benefits you are offering to the.

Lets take a look at some examples of sig files:

Sincerely,

Jane Doe mailto:jane@1234.com

I would say it is difference between success and failure for affiliate. The more time you spend marketing your affiliate programs more successful you will be.

The ‘Super Affiliates’ spend 75% of their time marketing their affiliate programs. This means they only spend 25% of their time working on their affiliate programs.

Contrast this to most affiliates who spend about 10% to 20% of their time marketing their affiliate programs.

You may have heard statistic that between 80% and 90% of all affiliates make little or no money each month from affiliate programs. A big reason for this is LACK OF MARKETING.

Just because it’s an affiliate program does not mean you do not have to spend time marketing it.

Treat each affiliate program you belong to as if it were your own product. This will force you to concentrate more of your efforts on marketing. By thinking like “owner” rather than “affiliate” you will automatically focus on what is important to make sale.