It's Free, It's Powerful, It's In Your EmailWritten by John Doe
The most popular use of Internet is that of sending emails. According to a recent report by U.S. Department of Commerce approximately 79.9 percent of Internet users send emails. This business of sending emails offers us one of most powerful and free advertising resources we all have access to, yet it's one that is most often over looked. I'm talking about "sig file", also called e-sigs or e-signature. Sending emails for online marketers can be likened to writing a traditional business letter, which when completed bears a signature. It stands to reason that an effective sig file should be a key part of your online marketing program. Your objective for using a sig file is to get your prospect to your website. Sig files can be used at end of e-mail messages, newsgroup postings, and other postings, as tiny but powerful classified ad, entice prospect to click on hotlink to your website. To be effective, your sig file should persuade its readers to go to your website now. It should be short and sweet, simple, direct and to point, but emphasizing Benefits to reader and their need to "act" quickly. You need to GRAB readers attention and spark curiosity. Lets look at what must be included in your email signature: * A clear description of benefits of your business to your prospects * Curiosity * A hotlink to your website
| | Bigger, Better, FasterWritten by Bob Osgoodby
It seems we are obsessed with concept of "Bigger, Better, Faster", however in world of technology, it might very well be "Smaller, Better, Faster". A few short years ago, 486 was hot machine, and yes I still have one. It is now relegated to running a few old DOS programs I just can't bear to part with, and my first cell phone was an absolute clunker.However, it seems that making things smaller is pretty much restricted to hardware. Because capability is so much greater, it seems programmers have gotten sloppy, and could care less if program runs efficiently. Gone are days when a program had to run in a minimum amount of memory. Disks store more data than ever, but in a smaller package. But wait - we are discussing "Apples and Oranges" here. Yes, physical size has gotten smaller, but capacity has lived up to our original concept of "Bigger, Better, Faster". We are still near very beginning of computers and who knows what future will hold. There is one thing however that will not change - enter human equation. The new and inexperienced are joining masses, and are ripe for "plucking". Like magic, their email addresses become known to world, and offers start rolling in. The con artists have simply had a change of venue, and are pursuing them relentlessly. Some people really believe that they have been selected to be in Internet Version of "Who's Who". That con goes back many years, and now there is a new audience to rope in. The old version of someone who found money, and will share it with you if you give them a good will deposit has changed a bit. Today, someone has stolen money from a backward country, and want you to help get it out. Of course, you will need to show your good faith. Almost every con you encounter actually predates computer, and has simply been brought up to date. We receive hundreds of emails, and they all promise immense wealth in a short period of time. And here is best part - you don't have to work. Well, if that were case, we would all be sitting in our "skivvies" and telling our boss to "forget about it".
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