It's Free, It's Powerful, It's In Your Email

Written by John Doe


The most popular use ofrepparttar Internet is that of sending emails. According to a recent report byrepparttar 121949 U.S. Department of Commerce approximately 79.9 percent of Internet users send emails.

This business of sending emails offers us one ofrepparttar 121950 most powerful and free advertising resources we all have access to, yet it's one that is most often over looked. I'm talking aboutrepparttar 121951 "sig file", also called e-sigs or e-signature.

Sending emails for online marketers can be likened to writing a traditional business letter, which when completed bears a signature. It stands to reason that an effective sig file should be a key part of your online marketing program.

Your objective for using a sig file is to get your prospect to your website. Sig files can be used atrepparttar 121952 end of e-mail messages, newsgroup postings, and other postings, as tiny but powerful classified ad, enticerepparttar 121953 prospect to click onrepparttar 121954 hotlink to your website. To be effective, your sig file should persuade its readers to go to your website now. It should be short and sweet, simple, direct and torepparttar 121955 point, but emphasizingrepparttar 121956 Benefits torepparttar 121957 reader and their need to "act" quickly. You need to GRABrepparttar 121958 readers attention and spark curiosity.

Lets look at what must be included in your email signature:

* A clear description ofrepparttar 121959 benefits of your business to your prospects * Curiosity * A hotlink to your website

Bigger, Better, Faster

Written by Bob Osgoodby


It seems we are obsessed withrepparttar concept of "Bigger, Better, Faster", however inrepparttar 121948 world of technology, it might very well be "Smaller, Better, Faster". A few short years ago,repparttar 121949 486 wasrepparttar 121950 hot machine, and yes I still have one. It is now relegated to running a few old DOS programs I just can't bear to part with, and my first cell phone was an absolute clunker.

However, it seems that making things smaller is pretty much restricted torepparttar 121951 hardware. Becauserepparttar 121952 capability is so much greater, it seems programmers have gotten sloppy, and could care less ifrepparttar 121953 program runs efficiently. Gone arerepparttar 121954 days when a program had to run in a minimum amount of memory. Disks store more data than ever, but in a smaller package.

But wait - we are discussing "Apples and Oranges" here. Yes,repparttar 121955 physical size has gotten smaller, butrepparttar 121956 capacity has lived up to our original concept of "Bigger, Better, Faster". We are still nearrepparttar 121957 very beginning of computers and who knows whatrepparttar 121958 future will hold.

There is one thing however that will not change - enterrepparttar 121959 human equation. The new and inexperienced are joiningrepparttar 121960 masses, and are ripe forrepparttar 121961 "plucking". Like magic, their email addresses become known torepparttar 121962 world, andrepparttar 121963 offers start rolling in. The con artists have simply had a change of venue, and are pursuing them relentlessly.

Some people really believe that they have been selected to be inrepparttar 121964 Internet Version of "Who's Who". That con goes back many years, and now there is a new audience to rope in. The old version of someone who found money, and will share it with you if you give them a good will deposit has changed a bit. Today, someone has stolen money from a backward country, and want you to help get it out. Of course, you will need to show your good faith.

Almost every con you encounter actually predatesrepparttar 121965 computer, and has simply been brought up to date. We receive hundreds of emails, and they all promise immense wealth in a short period of time. And here isrepparttar 121966 best part - you don't have to work. Well, if that wererepparttar 121967 case, we would all be sitting in our "skivvies" and telling our boss to "forget about it".

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