I don't think there's any one of us marketing online that didn't get suckered in, at least to some degree, by promise of big money on only a few hours of work per week.

Well let me tell you something if you're just starting out and that's what you still believe. Those of us that have been around a while have all washed that hog and are sick and tired of hearing it squeal!

There are no 'quick profits' until you've spent hours upon hours building a system that can provide them for you. Unfortunately, that's where many of us get lost.

We don't spend enough time 'building system'. Oh sure, we build all time, but not always in same direction as we did yesterday or day before. In fact, most marketers I know have several systems they are working on all at same time.

It sounds good. I mean, heck, idea of 'multiple streams of income' is a sound one, but let's get real here. What if other people with other jobs took same approach many of us do with our Internet marketing businesses?

FARMER:

"Are you kidding? I'm not going to spend all summer out there in heat watering my crops. Remember old Ted up road? He spent all summer out there watering and come harvest he only ended up with 50% of what he expected anyway.

"Of course, he only planted corn on every other row, but what's that got to do with anything?"

[Ever get all excited, put money into a program, then lose your momentum and never really promote it?]

ARCHITECT

"Here's you're building, Mr. Finney! And we came in at only 50% of estimated expenditures, too!"

"Wow, how did you manage that?"

"Well, you'll see as we move down alley to back of your building that... it isn't there!"

"What?!"

"Oh, it will be fine, Mr. Finney, you'll see. Just make sure your customers use front entrance at all times, ok? I mean we used some sturdy cardboard to close in back of building, but you don't really want to have anybody knocking on it or anything, if you know what I mean.

"You might want to get some sort of windbreak set up on that side as soon as possible, too."

[Honestly, how many of us have started in a program, built a small downline, and then left it for next best thing to come along?]

DOCTOR

"Ok, I've breeched pericardium and I'm ready to start bypass.

"Ahem, uh, does anybody know how rest of this surgery goes? I dropped out of medical school right about this point because I didn't want to have to spend any more money until I made some.

If I didn't make that point strong enough, please re-read that statement until it really sinks in.

No other Internet marketing strategy produces as high of a return on investment as permission email marketing. NOR does any other strategy truly achieve it's peak effectiveness until it is tied in with permission email marketing.

Honestly, take a look around you. Every major Internet company and every major Internet marketer runs one or more opt-in lists. They may call them ezines, newsletters, product update notification emails, auto responder courses, or whatever.

By any name, though, opt-in lists deliver what no other marketing strategy online can:

*the opportunity for REPEAT contact *a chance to develop a trusting relationship *the ability to establish buying routines *a way to be more helpful to your customers *the capability of improving effectiveness of all other promotional methods.

PROFIT FROM REPEAT CONTACT

Any educated marketer knows that repeat exposure leads to more sales. It allows you to build further interest, create more credibility, and vary your approach.

While you may advertise one benefit of your product in one email, in next you can focus on another aspect, and so on. Over time, you will inevitably attract more prospects this way.

GET PERSONAL AND GET MORE RESPONSE

Repeat contact is not only critical to continually expose potential customers to your business or products, but more importantly it is absolutely necessary in order to establish relationships.

People would rather buy from a source they trust or are at least used to seeing than from one they don't know. Personal recommendation from a trusted source carries far more weight than best sales copy ever written.

ESTABLISH BUYING ROUTINES

Not only does building a relationship with your customers give you more credibility with them, but it establishes a routine for them as well. If you establish a good relationship, people will be more likely to look to you in future when they have questions, product needs, or are just looking for new ideas.

HELPING OTHERS INCREASES YOUR RETURNS