It'sThe LIST, Stupid!

Written by Jim Rannazzisi


You recall that famous slogan written on a blackboard in repparttar Clinton war room duringrepparttar 124968 1992 campaign: "It'srepparttar 124969 economy, stupid!" It helpedrepparttar 124970 Clinton campaign stay focused, and a catch phrase like that can work for you, too.

Imagine this. You haverepparttar 124971 10 best Internet marketing gurus together in a war room to develop a strategy for your on-line business. You ask them to craft one slogan that would help yourepparttar 124972 most and they propose something like: "It'srepparttar 124973 LIST, stupid!"

Don't make this mistake in your on-line business--be it network, referral or affiliate marketing. You might say, "That list stuff is for those gurus selling their own info products or publishing ezines." You do what your upline does or your affiliate creator recommends: promote your opportunity or program. But is thatrepparttar 124974 smart thing for you to do at this time?

A DIFFERENT MARKETING APPROACH

Michael Southon, one of those on-line gurus, says in a recent book review:

"Onrepparttar 124975 Internet, it's notrepparttar 124976 products that make money, it's lists (products don't sell, lists do)."

I'm going to propose something heretical to many of you Internet marketers, regardless of whether you are ofrepparttar 124977 network, referral or affiliate variety. Brace yourselves, now...this could be revolutionary...especially to your upline.

Don't promote your opportunity or product(s) to repparttar 124978 marketplace; promote your list!

OLD-THINK DRIP CAMPAIGNS

To explore why, let's first look at a very common marketing approach: email "drip" campaigns to purchased opt-in leads.

A drip campaign is one where you send out a series of prospecting letters to a list, usually of opt-in leads. Because it takes multiple impressions to convert a prospect, you "drip" letters on them over a period of time.

Withrepparttar 124979 exception of custom lead generation programs, those leads that you purchased did not opt-in for YOUR program or opportunity. In fact, when they opt-inrepparttar 124980 leads are usually told they will be contacted about several on-line businesses. Andrepparttar 124981 diligent opportunity-seeker may be on several lists. Your leads are going to be getting a lot of email from competing programs.

10 great ways to fail at affiliate 'selling'

Written by Eric


Published to article announce, march 14, 2003

---- You are free to publish this article online in your ezine website, ebook, or other online publication. The full resource box, including 'By line' must remain intact and be published withrepparttar article.

If you publish this article, please contact me and let me know where you are using it. Contact at: artpub@newbie-guides.com

--- **Article info** Word count: 1416 Hard-wrapped at 65 characters ---

Title: 10 Great ways to fail as affiliate 'seller' Copyright Eric Koshinsky, 2003

Only by knowing how to fail are you able to succeed.

10) mlm Pyramid schemes:

If you don't know it already, multi-level marketing and other pyramid schemes really only work forrepparttar 124967 very few who get in early. There is also a general mistrust of mlm inrepparttar 124968 public which makes them harder to work with. Don't confuse mlm with a two tiered (leveled) affiliate program that pays you a bonus on referral comissions as well. Unlike MLM, your earnings are NOT dependant on recruiting in decent affiliate programs.

9) Awful programs with terrible payouts

Be very careful in choosing what you promote. Go over promo material first, and get yourself a freebie copy (or some sample chapters etc.) to preview before you joinrepparttar 124969 program. Watch out for programs that pay a 2% comission on a $4.00 product and only send a check once you have reached $200 in total earnings!

Ok that was a bit exagerated, but you getrepparttar 124970 point. Look for a good balance of comission rate, product cost, and payout level before you go gangbusters promoting a dud that will never produce any income. Also, do a little research onrepparttar 124971 company before hand. Contactrepparttar 124972 people giving 'testimonials', visit alexa.com to see where they are positioned, and keep an eye out for others promotingrepparttar 124973 same programme.

8) Trying to beatrepparttar 124974 system

This is normally a result of a "I'm gonna get rich quick" mentality. Trying to beatrepparttar 124975 system will always result in failure. It may not be immediate, and you may even make a little money at it for a while, but you will get caught. Many affiliate programs are now starting to make use of black-list data. This is information about individuals that have tried to scam affiliate programs, used inappropriate marketing techniques such as spam, or in some way broken an affiliate Agreement. Once you are placed into such a list, you will quickly find it hard to join quality affiliate programs. The simple way to avoid this is: find quality programs that you are genuinely interested in, buy, subscribe or use them, and then promote them with integrity.

7) You have no stake/interest inrepparttar 124976 product you are representing.

There can be any number of reasons for this. You don't like it, you don't know anything about it, it is your brother's product, you only took it on becuase it pays $25 per lead. Any one of these reasons will seriously cut down your profits. Basically, if you're not into it, skip it. The less interest you have in what you are doing,repparttar 124977 more difficult it is to succeed. More on this a little later.

6) Unrelated to your website

This is one ofrepparttar 124978 biggest and most common mistakes. Usually it is caused by a strange illness called Big-Payout-itis. You can normally tell a victim of this disease because they are normally found in a daze with $$ in their eyes. Keeprepparttar 124979 products you represent simple, relevant, and related torepparttar 124980 content and purpose of your site. Big payouts are notrepparttar 124981 direct ticket to big profits. If you give your visitors a meaningful and compelling reason to clickrepparttar 124982 link, you will get profits. Never forget that 20 sales at $5.00 each and 5 sales at $20 each are repparttar 124983 same as 1 sale at $100. Think of yourself, how much are you willing to comfortably spend? How does that compare with your visitors?

5) No context (like a banner ad - sitting there looking bad)

Bare - "click me pleaz so I can make sum $$" links and banners will ALWAYS underperform a contextualized text link. Normally such links don't perform at all. Unless there is some reason for your visitors to click your links, they aren't much different fromrepparttar 124984 guy onrepparttar 124985 street walking up to you saying "psst, hey buddy...wanna buy a watch?". Not likely. Surround your links with information that is relevant torepparttar 124986 link and where it will takerepparttar 124987 visitor. To do this, you need to knowrepparttar 124988 products or services you are recommending. Most often you knowrepparttar 124989 products or services becuase you own or use them, or have seen first hand how they produce benefits. You simply can't get this kind of knowledge by readingrepparttar 124990 ad copy on a site - if that's all you do, most likely you've been hyped!

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