How do you handle a customer who is clearly in
wrong? People always tell you "the customer is always right" - but that is not always true. However,
way you treat your right or wrong customer is what will make a world of difference to your business success or failure. Remember - it's always a numbers game - and you have to deal with a lot of no's and a lot of turkeys sometimes to get to
golden client.Here are some very recent dealings my associate and I have had to deal with, and how we handled it:
1. I got heavily chewed out because I didn't receive a fax reply from someone to whom I faxed paperwork to TWICE. She didn't check to see if her lawyer received my fax - only asked me if I had received
reply. I told her I hadn't, and it became "my fault" that her lawyer didn't reply to me. I faxed
papers out again, and she again chewed me out for her lawyer not replying. I was not given
lawyer's phone number to follow up with, so I could never follow through to see if
fax got through. It is
client's responsibility to "push" her lawyer to act, however, and not mine. So she said she will take her business to another company.
I let her know I did fax out
papers more than once, and I had no phone number to follow up with - if she would provide me with
phone number I would call, but ultimately it is her responsibility to get her lawyer to act. I told her I would work with her if she chose, but if she felt she needed to go elsewhere, so be it. I would be here if she ever needed my services. I suppose
client may be difficult to deal with, so perhaps I am better off. But I didn't try to burn any bridges in
matter. If she finds
same situation with
next company, maybe she'll forgive me (or just get angry at one more person). Whether she refers me to anyone else is not a goal at this point -
goal is to appease her enough that she won't try to tell people to stay away from my business - to try to cool her anger.
2. I emailed a reply stating that I was sorry I took awhile (6 hours) to reply to an email. I told
person I had an emergency with my daughter and had to go to
hospital. I figured this person would perhaps understand that it was serious. Guess what reply I got? The email said "WHAT?? I'll just find another source."
OK, now I was taken aback by that. I thought a family emergency was a legitimate reason to excuse a less than prompt reply. I guess I will have to just say I was "out of
office." Or say nothing and just reply. Is 6 hours really that late a response? I think not, to tell
truth. But, I did email back and tell this person that I can work with im if he would like, and will give him my full attention in
case. Again, I am just hoping I won't get him telling others not to use my service. (He obviously doesn't have kids or feel
same way.)
3. I had a potential client who was very happy with my attention and said he was going to use my services if I could match
price of a competitor. I got
"go ahead" to do this. The client got all
way to
signing process and suddenly decided to go with another company - and didn't have
courtesy to let me know. I know he got a "one up" better offer at
last -
other company wanted his business, so they scraped in order to make a better offer. It could have worked to his advantage to tell me - we might have been able to outdo that offer, as well.