Copyright 2005 Keith BaxterFor
past few years, I’ve been stashed away in my secret lab working on underground strategies for driving hordes of targeted to traffic to my sites.
I’ve decided to emerge from my lab for a limited time and reveal a few of these killer strategies to you.
Are you ready? Good… let’s get to it!
It seems that my consulting clients all suffer from
dreaded ‘limited site’ disease. You may be afflicted by it as well. Basically,
disease consists of limiting your vision to your main website.
Most people see their site as being
center of
universe… but in their universe no other stars or planets exist.
I would like to open your eyes to a bigger picture. One full of stars, each surrounded by their own planetary system.
How does this relate to your website?
Imagine your site sells 32 different widgets (this is
center of
universe).
Now imagine you create a new site for each widget which is dedicated to that widget alone. Some call these minisites, I will call them stars.
The object of each star is to expand upon
benefits of that widget, but point back to
center of
universe (your main site) to order that widget.