You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type domain name into your favorite browser. The problem is that url spells out something like www.keyword-keyword-keyword-keyword-keyword.com.
Does that sound ethical to you? It maybe helpful with those search engine rankings but for many visitors that can be a pain in you know what to type out.
For years I worked in an internet cafť and was surprised to know that many persons canít type in a hyphen. Instead of finding out how to do it, they just move on to an alternate site hence a loss of traffic.
The average computer user can be a lazy fellow indeed. Thatís why there are so many keyboard shortcuts. He needs to complete his task as soon as possible.
Ever wonder why Googles, Yahoos, Amazons and Ebays of online world are so successful? Itís because there domain name play a significant role in there branding.
There are countless persons logging on for first time each day in search of information that can assist them in iniation process. It is imperative that your domain name play a major part in creating a bond with your viewers.