Is there such a thing as LAZY way to TRAFFIC?Written by Max Clixel
Nowadays there are just too many people trying to give you something of a less (or no) value at a very high price. Why do you buy it? Why do they do it? Will they succeed? And question is not about information products. You see, there is a difference between price and value. You don't buy a price, you buy a value. And if a value of a e-book or a book is ten times higher than it's price - you've made a good deal, even if you paid $5000 for a book. The question here is like this: many people are trying to give you information which they haven't even tried. They've probably heard it from someone, and started to spread a word. But that first person also haven't tested this idea, but heard it from someone. And that one was just too lazy to test it and see that it doesn't work at all. Well, I've been in this situation many times. One person came to me and told that automatic link exchanges is a fantastic opportunity. I was too stupid and haven't asked him if he tested this technique himself. I have tried this and got results. For sometime my site was climbing up in search engines, I've got about 1000 links in just 2 weeks. WooHoo! Yep? Too Early! Some time passed and one of my sites started falling in search engines and I still can't understand why. Maybe it was a penalization for linking to some page, maybe something else have happened, I don't know. But fact is later on my site left search engine listings. Well I have worked hard again and got it back, without automatic links anymore. I don't say that this type of linking is worthless. Maybe for someone it works, but for others - don't. What I am telling is - test, try and analyze everything you hear from someone about some new (or even old) technique to do something really fast. Or some lazy and free way to do something.
| | Professional Copywriters: Indisputably ValuableWritten by Katherine Weddle
Whether you're advertising a product or service, producing a newsletter, putting together a brochure, or relaying company news to employees, chances are there's going to be writing involved. Within that writing, you have to convey a message to your audience, tailor that message so that it reaches right audience, provoke that audience to take action, and last but certainly not least, uphold your company's image.So, with an agenda like that, why would you even consider letting a non-professional write copy that could damage your company's image? Believe it or not, people do take risk with non-professional copywriters. Just in case you're teetering back and forth between hiring external, yet highly qualified, professional copywriter and internal, convenient employee in accounting department to write your copy, hopefully following myths and counter-arguments will bring you back to land of logic. Myth #1: Anyone can write. Bologna! Nike wouldn't trust just anyone to write about its products (and essentially, it's image), so why would you? The fact is, while many people think that they can write—and worse yet, think that they're good at it—not everyone can write. And that's ok, because there are professionals who can. Writing is their job, and there's reason why they're paid for it. Trust them. Myth #2: One form of communication works for all purposes. If you agree with this, you could be missing out on some serious pieces of business, not to mention turning away some of your current and potential customers. One invaluable skill of professional copywriter is tailoring messages into working communications that align company's purpose with its intended audience. One size doesn't fit all.
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