Marketing: Is it legal? - Indecent naming with tradition

Is it legal? - Indecent naming with tradition

Written by Wolfgang Nedobity

Is it legal? – Indecent naming with tradition

When Mitsubishi launched a new car with repparttar name „Pajero“ on repparttar 120514 Spanish market, it became obvious very soon that repparttar 120515 name chosen was not optimal because it immediately was repparttar 120516 subject of jokes due to its homophony with a Spanish expression related to masturbation. The same happened to Ford’s model „Pinto“(Portuguese for male genital) in Brazil where it was quickly renamed into „Corcel“(horse). There is quite a long list of product names that give food to repparttar 120517 dirty mind be they chosen accidentaly or deliberately. Obviously there seems to be a kind of tradition for this in repparttar 120518 history of naming which originally started with place names. Some of our ancestors obviously were too innocent to realize what burden they place on their offspring when naming places like Pratts Bottom (Kent), Brown Willy (Cornwall), Lickey End (near Birmingham), Booby Dingle (Powys), Great Cockup (Cumbria). Even places such as Thong (Kent) seem to have revealed far too much for not being repparttar 120519 victim of lewd remarks. The European continent, however, is also challenging repparttar 120520 innocent mind of repparttar 120521 English speaking travellers. In Southern Bavaria they will come across a village with repparttar 120522 name of “Petting” and about eleven miles from there, in neighbouring Upper Austria, repparttar 120523 shock might be inevitable when they enter repparttar 120524 village of “Fucking”. Inspite of repparttar 120525 fact that repparttar 120526 inhabitants of Fucking have had enough with English-speaking tourists swiping their sign, they refuse to change their name. It goes back to repparttar 120527 ancient Bavarian settlement and although this area was christianized by Irish and Scottish monks in repparttar 120528 9th and 10th century, an amendment of repparttar 120529 name has never been deemed necessary. No wonder that in many countries there are restrictions regarding repparttar 120530 choice of a place name as a trademark for goods and services. One way around these restrictions is to distort repparttar 120531 name so that it becomes indisputable but on

How To Bully Your Prospects Into Buying Your Product Or Service

Written by Chris Coffman

How To Bully Your Prospects Into Buying Your Product or Service (c) Copyright 2004 by Chris Coffman

Selling is a tough job, and sometimes you may need to appear tough in order to get repparttar sale.

As a salesperson (whether in person or in print) you don’t have to appear to repparttar 120513 customer as being needy of repparttar 120514 sale. Many times, repparttar 120515 opposite can work quite effectively, that is, to make repparttar 120516 customer think of purchasing your product or service as a special privilege.

Here are a number of ways that you can “bully” repparttar 120517 customer into buying from you.

1. State that only a LIMITED number is available.

This is a commonly used technique to push repparttar 120518 customer over repparttar 120519 finish line. Presenting your offer as limited in quantity nudges repparttar 120520 prospect to act now since repparttar 120521 offer may not be available later. Companies that manufacture luxury line vehicles often use this technique by manufacturing only in small batches. Think of Hawley Davidson motorcycles for example. Only a limited number is manufactured so as to keep repparttar 120522 price high.

A limited time offer works just as well, even though it is less compelling since repparttar 120523 buyer may still procrastinate depending on repparttar 120524 time window that is given. On repparttar 120525 other hand, a limited number offer may go at any time. This places a bit more pressure on repparttar 120526 prospective buyer.

2. Place pre-qualifications on repparttar 120527 prospect before they can buy.

Many business opportunity type offers normally indicate that repparttar 120528 company is looking for a “few top leaders” in a particular geographic area. You are then required to call and listen to a recorded message that will further ‘qualify’ you to work with repparttar 120529 company. In this way repparttar 120530 rejection is placed on repparttar 120531 side of repparttar 120532 customer not repparttar 120533 seller.

Another slant to this same technique is to simply state that this offer is not for everyone. And only a few special people will recognize repparttar 120534 offer for what it is. This of course appeals to repparttar 120535 person’s ego and pride. Again they are placed in repparttar 120536 defensive position not repparttar 120537 seller. They are repparttar 120538 ones on repparttar 120539 rope.

3. Show how most people will grab this offer.

This appeals to repparttar 120540 “band-wagon” or “herd instinct” that is common to us as humans. We don’t want to be left out of repparttar 120541 new trend or crowd. It’s all about ‘keeping up with repparttar 120542 Joneses’. Show how thousands have already ordered and how your operators cannot keep up with all repparttar 120543 calls coming in. Any statement which can show that other people are flocking for this offer will work here.

4. Demonstrate very strong credibility in your copy.

By showing all repparttar 120544 years of experience you have under your belt and repparttar 120545 many authority figures that recommend your products, you can bully repparttar 120546 customer into submission. The customer feels that it will be very foolish not to trust you when all these other top authorities do. Having someone whom repparttar 120547 potential customer admires and respects endorse your product can create repparttar 120548 magic here.

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