Then internet came to ordinary person, like you and me. That opened up a lot of eyes. Wow, email, buying and selling everything under sun and then having it delivered overnight.

If you are planning to play with your website / online business then it might be a hobby. Many people then turn their hobbies into a full time business. If you are going to advertise, write articles and work with your network of friends and influence, then it may be a business. All in all you should be comfortable with your website and take it to any level you wish. Some people want to supplement their income to afford a few luxuries or pay bills. Some put in time and effort like a real job and possibilities are endless.

For your home based business marketing plan, you need to know what your business is really about and what separates you from other guys in same type of business. When you have an idea about this, you want to develop an unique selling proposition statement (USP). This is different from an advertising tagline, although you may end up using it as one. A USP, however, is usually a one-sentence statement that sums up who you are and what purpose and mission of your home based business are.

After you develop your home based business USP, you want to think seriously about your target market. Who are they? Where do they live? How much education do they have? What are their buying habits? What’s their gender? Asking questions like these help you know your customers inside and out, which will be of tremendous benefit in allowing you to talk to them in their own language and in understanding best way to get message about your home based business across to them.

Once you know these things, it’s time to think about advertising. You will, of course, want to have business cards, letterhead and envelopes for your home based business. You may want to hire a graphic designer to develop a special logo just for your home based business and have it printed on all your business and marketing materials, from envelopes to television commercials, if you decide to run some to advertise your home based business. A logo is an excellent way to brand your business so that minute people see it, they automatically think of you. If you don’t think this is true, consider Nike. Without swoosh, Nike just wouldn’t be Nike.