Are you one of these people?

If you are, it is important to ask yourself some very important questions before you make uncertain leap into self-employment.

Many dream of benefits of home business ownership, but few take into account sacrifices that must be made to bring dream to fruition. Please don't make this mistake yourself.

You must approach home business ownership with your eyes wide open. Ask yourself important questions, and more importantly, answer your own questions openly and honestly.

AN IMPORTANT CONSIDERATION

Are you type of person who relishes every chance to gather around water cooler for social interaction?

If so, then home business ownership may not be right decision for you.

Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding your own home business, then you might have what it takes to succeed as a home business entrepreneur.

If you feel at ease with your own company and don't need a dozen coworkers milling around your desk, then you, too, could savor freedoms that will allow you and your family, to live lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is key to success when you start a home-based business. You need to possess ability to push yourself ahead. Your drive and determination will be reinforced with every new sale.

Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"

It may sound obvious, but increase Brand Love by branding better.

Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become customers), current customers (some people call them clients), and employees (yup, they need to be sold on you, too).

“Huh? I’ve heard of brand awareness, and brand attractiveness I understand, but affection? Brand Love? Is this guy smoking banana peels?”

OK, I admit, that term may be hard to take-- at first. But, haven’t you expressed to someone that you love something? “I love that soda.” “I love their pizza.” “I love that store.”

See? You’ve been enamored with a brand before. And there’s a very good chance you still are. So are other people.

Why would you say you “love” soda, pizza, or a store? Because an important nerve of yours has been hit. Some might call it “the Sweet Spot.” And it may not be all that obvious what that Sweet Spot is.

A soda tastes best to you over all others by iteself. Or it may go better with certain types of food you enjoy. Perhaps your favorite pizza place makes best tasting pizza. Maybe you enjoy surroundings and atmosphere as much as food.