If it's not, then consider changing its format to make sure it DOES.
Although many brick & mortar entrepreneurs know
importance of having their own websites, most of them still have few ideas for maximizing them, and often end up with nothing more than an "online brochure."
"But a brochure is all we need." some of them say, or "We can't afford to put up anything else."
But what if you discovered that -- with just a few revisions & for exactly same cost -- you can actually transform YOUR OWN ordinary brochure site into something more dynamic?
And what if I told you that everything you need to know about this "something more dynamic" is already outlined right here in this article... and all you have to do is read?
Click Here For Publicity ------------------------
This dynamic thing we're talking about is none other than "online press kit," and it isn't really as mysterious as it sounds.
In real world press kits are used to get media people interested in your product, your company, and even in you. But it could also be rather costly, particularly if you want it to leave a good impression.
The online press kit offers business owners chance to still make that good impression, but at much more affordable rates.
Four Ws, One H --------------
At its most basic level, press kit is simply a "packet" that contains most important information, tools & details that a reporter would need to intelligently write about an event, person, or company.
Take this concept and translate it for online medium, and there you'll have an online press kit.
In much same way that media people depend on "four Ws and one H" to effectively cover a story, there are also "four Ws and one H" that you need to know about creating a press kit... especially when you plan to use them online:
* WHO should benefit from an online press kit? ----------------------------------------------
If your answer to this question is "the company / website owner," then you're not quite right. (Not "wrong." Just "not quite right." :-) )
Although it's only logical to expect that an online kit will bring in additional publicity for you & your company, it should first & foremost be designed to benefit someone else:
The Press.
The reporters, researchers, segment producers, broadcasters.
These are people who are constantly looking for interesting stories & running against tight deadlines; these are also people who have ability to shine a spotlight on you & your company... as long as you offer them right kind of story.
* WHAT should be included in an online press kit? -------------------------------------------------
Because press kit is designed to entice & satisfy press, try to keep their needs in mind when putting together your online kit.
Essentially, most important components of your kit will be:
1. Your Press Release
Like we said, media are always on lookout for interesting stories, and your press release is first place they'll look if they ever expect to find any on your site.
So apart from making "new product" announcements and tying up your business events with latest controversial news, you can also gather interesting press release material from:
- your unusual hobbies, interests & accomplishments, or those of your employees - your staff's experiences with famous (and infamous) people - your company's involvement in outreach programs, sports, or community events - and just about anything that has happened to you & your staff that reporters have never heard of... but have a good chance of becoming interested in.
2. Articles You've Written, or Articles Written About You ---------------------------------------------------------
Once you've hooked them with an interesting idea/story, reporters would want to assess reliability of source (you).
The best way to establish your credibility at this point is to show them how much you know about your industry, and how other press people have turned to you as an expert/authority.
