Is Your Website Search Engine Ready?

Written by Merle


So you've finished your website and think you're ready to submit itrepparttar big-bad search engines? Not so fast Mister. Before submitting there's a few details you're going to want to check to make surerepparttar 128406 search engines index your site correctly. These guidelines are not "magic formulas", but if you pay attention to these details it will helprepparttar 128407 search engines give your site a better and more accurate ranking.

Let's take them one by one:

1) TITLE TAGS- I've seen too many title tags like this index.htm This is a waste of a perfectly good title tag. Make sure you have a descriptive title on every page of your site. You should repeat your most important keyword 2 or 3 times for maximum relevancy, but make surerepparttar 128408 title makes sense and is not just a jumble of keywords. For example if your site was a bike shop a good title might be; "Bicycles for kids and adults browse our online catalog of bikes or choose one of our bike repair services." I think you getrepparttar 128409 idea.

2) KEYWORDS- Placed inside of meta tags which look like this

search engines when looking for a site such as yours. Don't go overboard, less is more in this case. You'll get much better results by concentrating on your most important keywords then by dilutingrepparttar 128411 tag with 50 or 100. Do not repeatrepparttar 128412 same keyword more then 3 or 4 times or you takerepparttar 128413 chance of "offending" some ofrepparttar 128414 search engines. Separate your keywords with commas or spaces, not both. Use upper and lower case and plural versions of your words.

Digital Geek Tips on Search Engine Marketing

Written by Lee Traupel


Creating and building effective Search Engine marketing campaigns is like trying to nail jello torepparttar wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.

1)SE marketing works and drives low cost ROI - over 85% of most surfers utilize Search Engines to find goods and services.

2)Its a zero sum game if you use any ofrepparttar 128405 "we submit to thousands" of search engines service companies, as these submissions do absolutely nothing to drive viable rankings. If you aren't achieving listings inrepparttar 128406 top 20-30 listings then you're wasting your marketing dollars!

3)Rememberrepparttar 128407 old Hill St. Blues maxim "be careful out there"? This advice fits well inrepparttar 128408 SE marketing world - its digital warfare out there for rankings. Significant resources are starting to flow into this market as well, raisingrepparttar 128409 bar and making it fiercely competitive.

4)Stringent keyword analysis forrepparttar 128410 HTML text isrepparttar 128411 underlying foundation of a successful Search Engine Ranking campaign it's analogous torepparttar 128412 importance of ad copy for a conventional print campaign. Most good SE firms use a commercial database service which enables them to carefully analyzerepparttar 128413 relative popularity of keywords and then build a submissions and optimization process around selected keywords.

5)The actual Title for your pages will also have a significant impact on whether or not a campaign works. It needs to berepparttar 128414 right length, typically 6-8 words, have no hyperbole, and pique a searcher's curiosity.

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