Is Your Website Ready For Local Search Engine Traffic

Written by John Jantsch

I supposerepparttar real reason for a local small business to have a website at all is to provide information forrepparttar 127946 local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to their company name. If someone knewrepparttar 127947 name ofrepparttar 127948 company, they could probably findrepparttar 127949 website. That was good to a point but what about those people who just know they need what you sell but they don't know anybody who sells it?

What if, instead, local businesses began to think about their websites more like a listing in a phone directory. What if they began to build and optimize their websites withrepparttar 127950 primary intent of being found in their hometown asrepparttar 127951 leader in a category. Someone looking for "Farm Fresh Tuna in Upper Cutbank, Montana" is going to enter just such a search, right?

Google and Yahoo both announced this month their model for tapping intorepparttar 127952 local search traffic. In other words they are now going to make it easier for web surfers that want to find an accountant in their home town to do so.

Everyone knew they would eventually get around to this very lucrative market so now more than ever you need to prepare your website to be found in your town. More about local search at these sites. - Beta site FAQ - yahoo local

What I'm talking about today is "local" search engine optimization. In one senserepparttar 127953 principles arerepparttar 127954 same as everyday regular search engine optimization butrepparttar 127955 way of thinking about them is a bit different. ~~~~~~ gEEk Term definition: Search Engine Optimization (SEO) isrepparttar 127956 science of making sure web pages are "designed" in such a way that search engines can find, index, and rank them according torepparttar 127957 value of their content. For those of you who don't know, there is an entire industry built around this science. ~~~~~~

Inrepparttar 127958 old dayrepparttar 127959 mindset was to create a website and optimize it for anyone looking for a certain topic.

Local SEO focuses first on being found in your town....for a certain topic. Geo targeting isrepparttar 127960 key. When someone is looking for a veterinarian, they don't search locally (atrepparttar 127961 moment) forrepparttar 127962 name of your firm. Think in terms of a Yellow Pages directory. They go to city they are looking for and thenrepparttar 127963 category and thenrepparttar 127964 name ofrepparttar 127965 firm to call.

Local search is structured muchrepparttar 127966 same. People who are looking for an auto mechanic online will search "Kansas City Auto mechanic" In order to winrepparttar 127967 local search game you must be able to win that type of search.

The Buzz About Links - What About Yours?

Written by Martin Lemieux

The Buzz About Links - What About Yours?

These days, if you pay any attention to even a small portion about what goes on with web advertising, you're sure to hear about getting more links for your own web site.

I want to discuss a little something called internal links:

See, most sites that I visit are well on their way to getting a great (GPR) Google Page Ranking for their site. Whoops, wait a minute, I mean their main page! Only:

More times than none, many sites don't even provide a "site map" which simply indicates allrepparttar pages for their site. It's even writen withinrepparttar 127945 guidelines from google! They even TELL YOU to provide a site map! If you've never readrepparttar 127946 google guidelines, don't be foolish as to think you know what it says, go read them here:

Pay special attention to what you should, and especially what shouldn't do!

On another note: The whole point of this article is to explain to you that you can raise your internal rankings simply by changing your web site structure.

It seems that in order to get a page to PR4/10, you need to have that page on 4-6 pages with 4/10 or better.

Let's say for instance, your main page is finally pr4, and let's also say that most of your pages are pr3. What you want to do is promote 3 ofrepparttar 127947 pr3 pages in order to get them to pr4 as well.

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