You've heard motivational talks about dressing for success. "You have to eat, drink, sleep, and breathe success to truly become successful. Your sub-conscious mind will lead you down right path if you think about it enough."
Even if you don't totally believe in these words, you can surely hope that this mindset will help. You might even have famous quotes and uplifting sayings pasted around your desk or office.
You figure "why not?", "it can't hurt".
Some people even spend a lot of money believing that looking successful will ultimately lead them to success.
So I ask you:
Is your website 'Dressed for success'?
Why should it get any less attention? You want your website to be a success, don't you?
If you think about it, isn't your website only visual image your visitors will have of you? (unless you have a web cam, of course)
What image does your website portray?
Do your visitors assume you went with low bid on site design?
Do they wonder if words "website navigation" are foreign to you?
Does your visitor subconsciously move her purse away from her monitor when she surfs by?
Do you really think they are going to install a T1 line so they can come back and view your graphics?
Your website needs to look and feel as if person or persons behind it know what they are doing. It has to make your visitor feel comfortable. It needs to look successful.
If it looks like others are doing business with you, she will be more inclined to do business with you as well. The minute your potential customer spots cobwebs, or one inch of dust on top of your products, she's gone.
Now, I'm not talking glamour and glitz...don't try to dazzle and baffle 'em. I'm telling you to make sure basics are covered.
Sharp, crisp design, fast loading pages, lots of white space between tons of content. You are providing tons of content aren't you?