Is Your Site A Post-It Note Or Super Glue?

Written by Anne Marie Baugh

Traffic, traffic, traffic, that's all we hear. You'd think we were all craving two hours commutes onrepparttar Los Angeles freeway. The question is, if you've got traffic, what are they doing? In other words, what's your stick-ability? When people come to your site are they met with a roadside sign announcing your business and not much else or do they have a reason to stick around? If they aren't sticking, you aren't succeeding. And you've missedrepparttar 134623 major rule of online engagement. That is simply, “Information rules onrepparttar 134624 Internet.” If you ain't got it, they ain't staying.

So let's say you've currently got yourself Post-It note traffic. The kind that arrive but leave just as quickly. Boy,repparttar 134625 logs look great, but where arerepparttar 134626 sales? Time for some Super Glue folks. The kind you can't get from website bells and whistles. This only comes from content,repparttar 134627 kind you have to create. Consider these Super Glue techniques:

1. Free Advice:

Free advice can be formatted in several different ways. Perhaps a list of articles thatrepparttar 134628 visitors can't pass up. Notrepparttar 134629 same old, same old we see everywhere. But fresh, new, material that adds torepparttar 134630 education of your visitor. This can't be beat for making them stick. Make sure one article leads to another valuable place on your site until finally it leads torepparttar 134631 sale. Free advice builds confidence in your target audience. After all, how do they know if you've gotrepparttar 134632 right stuff if you don't tell them a little to prove it?

2. Community Chat:

People like people. And we love to get together and talk about our favorite subject. Many online gurus making millions online by first offering a free one-hour chat a week. Meet repparttar 134633 maker ofrepparttar 134634 site and you've built trust in your audience. Invite them to participate and your no longerrepparttar 134635 only one makingrepparttar 134636 moves at your site. Letrepparttar 134637 people get to know you and sales will soar.

Is your website 'Dressed for success'?

Written by Chuck McCullough

You've heardrepparttar motivational talks about dressing for success. "You have to eat, drink, sleep, and breathe success to truly become successful. Your sub-conscious mind will lead you downrepparttar 134622 right path if you think about it enough."

Even if you don't totally believe in these words, you can surely hope that this mindset will help. You might even have famous quotes and uplifting sayings pasted around your desk or office.

You figure "why not?", "it can't hurt".

Some people even spend a lot of money believing that looking successful will ultimately lead them to success.

So I ask you:

Is your website 'Dressed for success'?

Why should it get any less attention? You want your website to be a success, don't you?

If you think about it, isn't your websiterepparttar 134623 only visual image your visitors will have of you? (unless you have a web cam, of course)

What image does your website portray?

Do your visitors assume you went withrepparttar 134624 low bid on site design?

Do they wonder ifrepparttar 134625 words "website navigation" are foreign to you?

Does your visitor subconsciously move her purse away from her monitor when she surfs by?

Do you really think they are going to install a T1 line so they can come back and view your graphics?

Your website needs to look and feel as ifrepparttar 134626 person or persons behind it know what they are doing. It has to make your visitor feel comfortable. It needs to look successful.

If it looks like others are doing business with you, she will be more inclined to do business with you as well. The minute your potential customer spotsrepparttar 134627 cobwebs, or one inch of dust on top of your products, she's gone.

Now, I'm not talking glamour and glitz...don't try to dazzle and baffle 'em. I'm telling you to make surerepparttar 134628 basics are covered.

Sharp, crisp design, fast loading pages, lots of white space betweenrepparttar 134629 tons of content. You are providing tons of content aren't you?

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