So let's say you've currently got yourself Post-It note traffic. The kind that arrive but leave just as quickly. Boy, logs look great, but where are sales? Time for some Super Glue folks. The kind you can't get from website bells and whistles. This only comes from content, kind you have to create. Consider these Super Glue techniques:

1. Free Advice:

Free advice can be formatted in several different ways. Perhaps a list of articles that visitors can't pass up. Not same old, same old we see everywhere. But fresh, new, material that adds to education of your visitor. This can't be beat for making them stick. Make sure one article leads to another valuable place on your site until finally it leads to sale. Free advice builds confidence in your target audience. After all, how do they know if you've got right stuff if you don't tell them a little to prove it?

2. Community Chat:

Even if you don't totally believe in these words, you can surely hope that this mindset will help. You might even have famous quotes and uplifting sayings pasted around your desk or office.

You figure "why not?", "it can't hurt".

Some people even spend a lot of money believing that looking successful will ultimately lead them to success.

So I ask you:

Is your website 'Dressed for success'?

Why should it get any less attention? You want your website to be a success, don't you?

If you think about it, isn't your website only visual image your visitors will have of you? (unless you have a web cam, of course)

What image does your website portray?

Do your visitors assume you went with low bid on site design?

Do they wonder if words "website navigation" are foreign to you?

Does your visitor subconsciously move her purse away from her monitor when she surfs by?

Do you really think they are going to install a T1 line so they can come back and view your graphics?

Your website needs to look and feel as if person or persons behind it know what they are doing. It has to make your visitor feel comfortable. It needs to look successful.

If it looks like others are doing business with you, she will be more inclined to do business with you as well. The minute your potential customer spots cobwebs, or one inch of dust on top of your products, she's gone.

Now, I'm not talking glamour and glitz...don't try to dazzle and baffle 'em. I'm telling you to make sure basics are covered.