Okay, I confess: I can be a terrible procrastinator when it comes to shopping for holidays. I don't much like fighting my way through crowded shopping malls. So, instead, I'm ready - even willing - to surf web looking for perfect gift.
And I'm not only one. According to one article from Internet.com, experienced web buyers found online shopping more satisfactory than traditional 'brick-and-mortar' stores or catalog shopping.**
It seems that Internet shopping is poised to become bigger each year. By preparing your online business for throng of holiday shoppers, you too can pick up additional sales, both from new customers and from repeat business. Here are a few tips to help your business make most of holiday season ...
== Offer discounts and specials - free shipping, bonus gifts, whatever's appropriate for your business. Display these offers prominently on your website and make sure ordering process is simple and obvious.
== Use your customer list! Email a special offer directly to previous customers and newsletter subscribers. They already know you and conversion rates are much higher than for first-time visitors.
== Redo your pay-per-click campaigns. Provided that your bids will still give you a reasonable return, bid on select holiday or gift-related key phrases to boost your visibility to holiday shoppers. Read article, "How to Instantly Boost Traffic and Sales for Just Pennies!" for more on pay-per-click search engines. http://onlinebusinessbasics.com/articles/payperclick.html