Spam: Is Your Ezine Being Zapped?

Is Your Ezine Being Zapped?

Written by Michael Southon

About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, repparttar

war on sp^m is not being won at all.

In fact, repparttar 132732 problem is now so serious that sp^am is shaping up to be repparttar 132733 greatest threat to online marketing.

The threat comes not from sp^mmers themselves, but from repparttar 132734 filters that are being used to block them.

These filters are hitting hard at repparttar 132735 very core of ecommerce - Ezine Publishing.

Anti-sp^m filters operate at two levels: (i) client-side programs that reside on individual computers and (ii) server-side programs that ISPs are using to block incoming sp^m.

The problem is that repparttar 132736 filters are now so sensitive they are blocking even repparttar 132737 most innocent of Newsletters.

For example, if your Newsletter contains repparttar 132738 words 'remove', 'unsubscribe' or 'click here' it will trigger anti-sp^m filters in many of repparttar 132739 programs that are now being used by ISPs.

The result?

Your Ezine is zapped, deleted - and a large percentage of your subscribers will think you have stopped publishing your Newsletter.

What can you do about it?

Here are some tips to avoid sp^m filters:

(1) Post your Newsletter online and then email your subscribers to tell them that repparttar 132740 latest issue is now available online.

(2) In your Newsletter carefully avoid (both in repparttar 132741 subject line and repparttar 132742 body text) all words that are likely to trigger anti-sp^m filters. Use repparttar 132743 free service listed at repparttar 132744 end of this article - it will flag any words in your Newsletter that trigger anti-sp^m filters.

Why do we hate spam so much?

Written by Linda Landry

Why do we hate spam so much? By Linda Landry (c)

Everyone agrees that spam is BAD! We obviously hate it because we named it SPAM. The garbage lunch meat packed in a can and made from leftover animal parts; repparttar next thing to waste! Yes, I agree it is annoying to have your electronic mail box filled with unsolicited mail. But isn't that what repparttar 132730 delete key is for? Once you eliminate repparttar 132731 unwanted item, it is as if it never existed. So why do we get so upset? Is it because we get unnecessary mail telling us how to grow body organs we don't have or how to get more pleasure from sex? Or is it repparttar 132732 pornography we did not request and we are embarrassed that someone may think we did? I am sure repparttar 132733 large part of our concern is 'catching' a virus. We can protect ourselves from this contamination with software just as we can protect ourselves from germs by taking precautions. We cannot totally eliminate repparttar 132734 possibility of becoming infected. But we have learned to

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