About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, war on sp^m is not being won at all.
In fact, problem is now so serious that sp^am is shaping up to be greatest threat to online marketing.
The threat comes not from sp^mmers themselves, but from filters that are being used to block them.
These filters are hitting hard at very core of ecommerce - Ezine Publishing.
Anti-sp^m filters operate at two levels: (i) client-side programs that reside on individual computers and (ii) server-side programs that ISPs are using to block incoming sp^m.
The problem is that filters are now so sensitive they are blocking even most innocent of Newsletters.
For example, if your Newsletter contains words 'remove', 'unsubscribe' or 'click here' it will trigger anti-sp^m filters in many of programs that are now being used by ISPs.
Your Ezine is zapped, deleted - and a large percentage of your subscribers will think you have stopped publishing your Newsletter.
What can you do about it?
Here are some tips to avoid sp^m filters:
(1) Post your Newsletter online and then email your subscribers to tell them that latest issue is now available online.
(2) In your Newsletter carefully avoid (both in subject line and body text) all words that are likely to trigger anti-sp^m filters. Use free service listed at end of this article - it will flag any words in your Newsletter that trigger anti-sp^m filters.