Is Your Email Address "Blacklisted?"

Written by Jim Edwards

A lady emailed me yesterday very upset overrepparttar fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.

This lack of delivery caused a real problem forrepparttar 109543 two of them with ruined plans, missed appointments, and just plain inconvenience.

If you don't use email, this might not sounds like a "big deal."

But this problem of non-delivery has dramatically affectedrepparttar 109544 way businesses use email and is now about to reach epidemic proportions for consumers using email.

To put things into perspective, imagine if every time you dialed a friend's phone number you had no idea whether it would ring or not.

Now imagine how frustrated you would feel over time if you kept dialingrepparttar 109545 same number and it never rang for you, but others could get through and your friend's phone number never changed.

That's exactly how you'll feel when your personal emails start getting blocked for seemingly no reason.

The problem of legitimate email messages not getting through stems fromrepparttar 109546 uncontrolled and unstoppable onslaught of spam that currently gripsrepparttar 109547 Internet with seemingly no end in sight.

The fact that viruses can now "spoof" email addresses and make it look like someone sent a virus to thousands of people doesn't help matters either.

In an effort to cut down on spam, ISP's implement a number of counter-measures, including: text filters, spam databases, and IP blocking.

If your email message doesn't get delivered, most ofrepparttar 109548 time it means you inadvertently got caught in an ISP's "defense system."

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Written by Fabian Lim

Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.

So, you need to carefully develop your e-mail marketing campaign with great care.

Here are 10 steps you can use to develop a successful e-mail marketing campaign:

Step #1 - Definerepparttar purpose of your e-mail campaign

Whilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.

This is especially prevalent with online newsletters or e-zines - many don't providerepparttar 109542 reader any valuable or useful information.

So, start your e-mail campaign right - by first defining a clear purpose or goal.

Step #2 - Develop a clear call to action

A call to action is a specific set of instruction(s) contained withinrepparttar 109543 e-mail withrepparttar 109544 sole purpose of leadingrepparttar 109545 reader to take a specific action.

Here's an example of a call to action: "Click here to download your f~ree Special Report"

Withrepparttar 109546 introduction ofrepparttar 109547 CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.

It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.

Step #3 - Personalize your e-mail message

Use your full name inrepparttar 109548 From: field rather than your company's name.

And use your recipient's name inrepparttar 109549 subject line.

This will increaserepparttar 109550 "open rate" of your e-mail (The "open rate" isrepparttar 109551 percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.

Personalization will also reducerepparttar 109552 probability ofrepparttar 109553 e-mail being mistaken as SPAM.

Step #4 - Develop an interesting subject line

It's true.

First impressions DO count in e-mail marketing!

If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.

The reason's really simple.

If your subject line does not appeal torepparttar 109554 reader, your e-mail will not get opened and your e-mail campaign will fail miserably.

Cont'd on page 2 ==> © 2005
Terms of Use