Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.
So, you need to carefully develop your e-mail marketing campaign with great care.
Here are 10 steps you can use to develop a successful e-mail marketing campaign:
Step #1 - Define purpose of your e-mail campaign
Whilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.
This is especially prevalent with online newsletters or e-zines - many don't provide reader any valuable or useful information.
So, start your e-mail campaign right - by first defining a clear purpose or goal.
Step #2 - Develop a clear call to action
A call to action is a specific set of instruction(s) contained within e-mail with sole purpose of leading reader to take a specific action.
Here's an example of a call to action: "Click here to download your f~ree Special Report"
With introduction of CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.
It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.
Step #3 - Personalize your e-mail message
Use your full name in From: field rather than your company's name.
And use your recipient's name in subject line.
This will increase "open rate" of your e-mail (The "open rate" is percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.
Personalization will also reduce probability of e-mail being mistaken as SPAM.
Step #4 - Develop an interesting subject line
First impressions DO count in e-mail marketing!
If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.
The reason's really simple.
If your subject line does not appeal to reader, your e-mail will not get opened and your e-mail campaign will fail miserably.