Is Your E-Zine Getting Too Personal?

Written by Heather Reimer

Personalization has quickly gone from beingrepparttar hottest new "must-have" for e-content torepparttar 124318 most misunderstood and misused e-accessory.

Some e-zine writers are particularly guilty of crossingrepparttar 124319 line between good touch - bad touch. I've noticed a trend lately towards using business newsletters to sharerepparttar 124320 writer's most private, intimate troubles, deviating entirely fromrepparttar 124321 focus ofrepparttar 124322 publication.

For example, here are excerpts from three highly- respected, high-circulation online marketing newsletters, all published within a few days of each other. Names have been omitted to protect those guilty of sharing too much:

Exhibit A: "If you're wondering how mom is doing, she went through round one of chemotherapy. No problems. Not bald yet. It takes more than one treatment to lose your hair! Overall in excellent spirits, feeling quite well. Thanks for your prayers on her behalf."

Exhibit B: "Hi, I'm back! Did you miss me? I didn't publish yesterday because I was inrepparttar 124323 hospital getting a PET scan (no, they weren't looking for hamsters in my colon;-). A PET scan isrepparttar 124324 latest imaging technology. It creates a 3-D image of your entire body using giant cameras and nuclear physics. Cool, huh?" Exhibit C: "My father passed away on Sunday. He died in his sleep,repparttar 124325 way he wanted. Thank you torepparttar 124326 200 of you who sent me your thoughts after repparttar 124327 last article about him. I wroterepparttar 124328 eulogy for his funeral withrepparttar 124329 help ofrepparttar 124330 rest of my family. If you'd like to find out why he was so special, take a look atrepparttar 124331 eulogy at "

Eight Basic Opt-in List Building Techniques To Grow Your Business

Written by Joe Reinbold

There are many articles, ebooks and white papers written and available onrepparttar Net that deal with building your own opt-in mailing list and how it can help build your business. Here are some first hand reflections on how I am building my subscription base for my ezine, Home Income Quarterly E-dition.

I started with a personal list of associates and customers that numbered about 350. As of today I have a subscriber base of 11,000+. Actually my subscriber base is over 12,000 but I have always hadrepparttar 124317 policy of maintaining a higher base than I actually had. The primary reason I have this policy is to insure that my paid advertisers receive what they are paying for. Each time I do a mailing of an ezine issue, there are always 200 to 400, sometimes more that are undeliverable. This can be due to email systems or sites being down, email boxes being to full or other reasons.

Here are some steps that I took and still use to build and maintain my list.

1. Easy Sign Up Throughout Your Site

Post a subscribe link or box on every page of your site. I have over 150 pages on my sites and I never know from which page someone will enterrepparttar 124318 site. Havingrepparttar 124319 link or signup box on most pages will increase your chances for new signups.

2. Create A Separate Ezine Page

Eventually I uploaded a separate page just for my ezine. Check out my example at This way I was able to put a signup box on some pages that subscribed them by email directly, or I used a "Free Newsletter" link that went to my ezine page above where they see a good description of it, some comments from subscribers and an offer of a free ebook about starting a business onrepparttar 124320 Internet.

Another good reason to have a separate page for your ezine is so you can submit it torepparttar 124321 major search engines all by itself with some specific and targeted keywords.

3. Give Away A Free Sign Up Bonus

Giving something away free is a good incentive to get signups. It can be an ebook or special report that is geared torepparttar 124322 topic of your site and business. If you set up an autoresponder or download page, you can make it all automatic so that you don't have to keep sendingrepparttar 124323 freebie out.

4. Signature Files

Another easy and free thing to do is to create a signature file with your ezine information and subscription links similar torepparttar 124324 one atrepparttar 124325 end of this article. And you should set your email software to sendrepparttar 124326 signature file on every email message you send out. Once people become subscribers then you can start building a relationship with them and offer your products and/or services.

5. Write Articles

If you can write articles, you have an excellent vehicle to get additional subscribers. I write about one article a month and send them out to over 300 ezines that have an interest in my topics. The article is always picked up by a certain percentage ofrepparttar 124327 ezines immediately or for future issues. Sometimes five or ten ezines pick it up immediately andrepparttar 124328 circulation can total inrepparttar 124329 hundreds of thousands.

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