Is This Thing On?

Written by Jim Schulte

Is This Thing On? Or, How Do You Know if Anyone is Reading Your Newsletter?

by Jim Schulte copyright (c) 2003

It seems that every hour a new ezine or newsletter shows up onrepparttar Internet. They are endless in titles and content. Everybody has to have one to be successful withrepparttar 124230 program, product, or service they are offeringrepparttar 124231 millions of "Internet Junkies" in oder to be able to quit their day jobs.

I don't know who came up withrepparttar 124232 idea that a newsletter or ezine was an essential document in online marketing, but it appears that "they" were correct in that assumption. If you don't have a vehicle in which to get your product to market, then you won't have a market in which to sell your product.

Herein liesrepparttar 124233 question that many, if not all publishers and editors alike, cannot seem to answer. How do you know if anyone is reading your publication?

If you belong to any ofrepparttar 124234 ad co-ops you know that you get subscribers on a daily basis. You watch your active subscriber count rise on a weekly basis, and your list server gives you endless pie charts that show first time visitors, repeat visitors, most recent visitors, pending subs, active subs, on and on and on.

None of that information tells you if any of those people are reading your newsletter. You know,repparttar 124235 one you slave over day after day, week after week, trying to give all of those subsrepparttar 124236 best you can. So here isrepparttar 124237 question again. How do you know they are reading your publication?

The truthful answer to that question is, you really don't know. Unfortunately, in this day and age when we can see an ant colony eating all ofrepparttar 124238 goodies atrepparttar 124239 annual Martian company picnic, there is no miracle software (not yet anyway) that can tell us if anybody is reading all of these ezines.

It seems like such a simple task doesn't it? Why can't we have a sign like Mcdonalds that says, "Over One Billion Read Your Newsletter Today". Radio and television stations have a ratings book that tell them how many people are watching and listening to their shows. So why can't we find out how many people are reading our newsletters?

Hey Chicken Little, The Sky Ain't Fall'in

Written by Jim Schulte

Hey Chicken Little......The Sky Ain't Fall'in by Jim Schulte copyright (c) 2003

When Chicken Little was running around telling everyonerepparttar sky was falling, many people believed him. Inrepparttar 124229 end however, we all knewrepparttar 124230 sky was in fact, not able to fall.

But if you are a subscriber to any number of newsletters, and most of us are. Then you would have thought that Chicken Little was back again, and thatrepparttar 124231 sky was really falling this time.

I haven't seen that much chaos sincerepparttar 124232 terrorist attacks of 9/11. Publishers running scared, and trying to re-subscribe all of their current subs before October 31st 2003.

It's those damn new laws about that dreaded "S" word that nobody can type because you will be accused of S "ing" someone and you'll lose your entire ezine, newsletter, and whatever else you own onrepparttar 124233 Internet. And why can't anybody's keyboard spell that awful "S" word anyhow?

About a month ago I was involved in one of those panic things with that stupid "Teddy Bear Virus" hoax. I believed that whatrepparttar 124234 person emailed me aboutrepparttar 124235 virus was absolutely true. I spent a lot of time fixingrepparttar 124236 virus, then I spent more time sending out an email to my entire mailbox list sincerepparttar 124237 beginning of time.

When I found out it was a hoax from over 1 year ago I was, to say this least, very embarrassed. I then of course had to sent out another email apologizing to everyone and tell them it was a hoax. They had to dorepparttar 124238 same for allrepparttar 124239 people they sent those emails to.

All I needed to do was stop and think, before I reacted. I should have done some investigating or research before I ran off uninformed and told all of my mailing list that "Rome was burning" and they needed to put outrepparttar 124240 fire.

This past week many publishers were afraid ofrepparttar 124241 effectrepparttar 124242 new S*am laws being enacted in Europe and California were going to do to their newsletters. If they would have researchedrepparttar 124243 topic a little they would have found out that those laws will not be an issue.

If you are using an opt-in or double opt-in subscribing system (and you SHOULD be) you don't have to worry. If you're not using a system like that, then you need to start. That's all there is to it.

Shooting fromrepparttar 124244 hip, and acting on emotion, only clouds your sense of good and honest judgment. Panic does not allow you to process thoughts in a rational way. To think clearly, one must remain calm, cool, and collected. Don't cry wolf if there is a sheep inrepparttar 124245 backyard.

It's a good thing to be protective of what you own. Nobody wants to lose what they've worked so hard to build. Inrepparttar 124246 same token, you can't be over reactive and make crass decisions based on something some one or somebody told you.

Evenrepparttar 124247 best sources, and people we have trusted for years are prone to giving out misinformation, for whatever reason. Always checkrepparttar 124248 source and do your own research. Don't do something because everybody else is doing it, or because "they" said it wasrepparttar 124249 right thing to do or else! Check everything out for yourself, then make a decision.

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