Is There Spice in Your Websites?Written by Dr. Denise Bennerson
When someone visits your web site, do they think, “Wow, here’s something to look at!” Or, “Oh, here we go again, same old thing. Boring.” You need to know that a visitor extending their visit or leaving may depend on spice in your site.
I remember when I first developed my website, several years ago. I had more animations than ornaments on a Christmas tree, lit in December, on a Christmas morning. I thought I was cooking with gas. But as months passed, products on my site were going nowhere. My site just looked and sounded pretty. It had music too.
To help this situation, I soon began to read various newsletters to find out how to make sales with my site. One thing I understood was that I had to get a merchant account to accept credit cards. This led me on a search for a merchant account that would fit my budget. I found one.
Then I asked some consultants on web what was problem? Why was I not receiving any sales? One said I had to many animations. Another stated that I needed to put as a caption “How to dress as an islander?” He tried to tie this idea into my Island theme. He gave me some other ideas for which I was thankful, since I was a newbie on net. Then someone told me my site was too colorful. It needed to look like other sites on Internet. The look should be similar to bigger companies such as Amazon.com.
So, I decided after trying everything and sales were not rolling in, to make my web site look like other companies on Web. I decided to do so for new millennium – January 1, 2000. And I did, much against my better instincts. Well results winded up being a complete failure. First, every time I checked my web site to make sure links worked, I would feel like someone had let me down. It just was not me.
The Top Ten Non-Techie Ways to Drive Traffic to your Web SiteWritten by Judy Cullins
Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, bookmark it, and send you many new visitors. These visitors are your personal marketing force. Give them reasons to return!
Like myself, you other non-techies may not have heard of what a "sticky" Web site is(it is stuff that lures visitors back again and again). We know we want that!
Forget getting to top of search engines. Let your Webmaster do that. Instead, try out some of these low-maintenance ways to bring 'em back to your Web site for more.
1.Upload new, original, and useful content often. Your Web site is not a brochure. Blatant ads such as banners turn visitors off. Give them information they can't find anywhere else-and give it free. People want and need how to's. Always think benefits when you post some new article. Helping your visitors get what they want will bring you respect and trust as an expert, and eventually, profit, from your book and other products.
2. Update your Web site content regularly and often, perhaps daily or weekly. If someone visits your site and finds nothing new, they will disappear into cyberspace and spend their time on other sites. If you don't want to write articles, place other people's articles up from ezines or Web sites, a list, or a short tip. Keep pieces under 800 words. Common lengths are anywhere from 75-400 words, which could be excerpts from your book.
3. Publish your own ezine. Target it to your specific audience. Make it short and sweet. Start with a monthly, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers, they will forget you and your book's message. People want to know you better, so they can trust you and think of you as a savvy friend in their corner. Your free information, tips and resources will keep them as subscribers. If they like your eMag, they will recommend it to others. The opt-in eNewsletter tops all other ways to drive traffic to your site, and it can be mass mailed free, too. Check out www.topica.com.
4. Include a recommending service on your site. Your repeat visitors create new traffic. Check out www.Recommend-It.com. It's free, fast, and versatile. Each time someone recommends your site, they are entered in a contest to win a Palm V reading device.