When I was first exposed to network marketing at age of 23 and introduced to idea that any average person can take control of their destiny for a better future, I could see new light of hope.

You see, for me, life had to be about making choices, and lack of that ability so often in my growing years led me to believe that network marketing is do-or-die answer. Little did I know or expect amount of hype I was about to get in my first naive year in network marketing, which almost crushed my dreams simply because no one shared truth with me.

Is hype really necessary in network marketing? I honestly don't think so.

I hate hype and very essence of trying to convince someone by using false or misleading words and deliberate interpretation of other people's words in order to get a sale or make a new MLM recruit. I believe in network marketing, but hype that so often comes as a pre-packaged MLM "starter kit" almost destroyed what I believed in.

Here's why I don't believe hype is necessary in network marketing; because network marketing is not about selling false hopes to anyone. Network marketing is not about selling at all; it's about building long-term relationships and trust. Network marketing is not about convincing, it's about sorting.

If you were looking for a business partner, which one would you prefer? Someone who told you truth, or someone who stretched truth whenever he can to keep you happy? Sad to say, you may well belong to first category as I do, but there are hundreds of people out there who actually welcome hype.

How do you succeed in MLM without really trying?...you can’t!

But now that I have your attention, here are some ideas that will make business building process far easier then most people experience.

There are many reasons why people find MLM difficult, there are two, however, that stand out above rest:

1.They use an “inbound” recruiting methodology 2.They recruit wrong people

Let’s take a look at number 1; “inbound” recruiting methodology:

Most people try to recruit by focusing on exact wrong information. The typical approach is to throw enough information at prospect (company, compensation plan, products etc) that, hopefully prospect will find something that he likes and join business. The problem with this approach is…well…it doesn’t work! At least not often enough for most people to build a solid business.

I call this “inbound” methodology because it’s all about trying to recruit people for sole reason of building YOUR business…it’s about your gain, not theirs.

I have had countless people try to “recruit” me by trying to impress me with their wonderful company, revolutionary compensation plan or cutting edge product, but no one has yet to ask me a single question about my needs, wants or “don’t-wants.” No one has asked me any questions that identify weather or not I might be interested in looking at making as change. An outbound process is when we identify true prospects by trying to help those who have an unwanted condition in their lives which could be solved by their participation in our business.