Copyright 2005 Steve Lowell
How do you succeed in MLM without really trying?...you can’t!
But now that I have your attention, here are some ideas that will make business building process far easier then most people experience.
There are many reasons why people find MLM difficult, there are two, however, that stand out above rest:
1.They use an “inbound” recruiting methodology 2.They recruit wrong people
Let’s take a look at number 1; “inbound” recruiting methodology:
Most people try to recruit by focusing on exact wrong information. The typical approach is to throw enough information at prospect (company, compensation plan, products etc) that, hopefully prospect will find something that he likes and join business. The problem with this approach is…well…it doesn’t work! At least not often enough for most people to build a solid business.
I call this “inbound” methodology because it’s all about trying to recruit people for sole reason of building YOUR business…it’s about your gain, not theirs.
I have had countless people try to “recruit” me by trying to impress me with their wonderful company, revolutionary compensation plan or cutting edge product, but no one has yet to ask me a single question about my needs, wants or “don’t-wants.” No one has asked me any questions that identify weather or not I might be interested in looking at making as change. An outbound process is when we identify true prospects by trying to help those who have an unwanted condition in their lives which could be solved by their participation in our business.
People will not migrate towards change unless they require change. So, step number one is to identify unwanted condition or needs, wants and “don’t-wants” then offer prospect opportunity to explore a solution for THEIR reasons…not yours. See difference?