In 10+ years of educating myself about topics such as personal development, marketing, sales, internet marketing, product development - I've depended ALLOT on learning from others.In that time I could literally count on my two hands number of products that REALLY impressed me by getting right to point and delivering as advertised.
Tens of thousands of books, seminars, workshops, newsletters,magazines...
And less than 10 times I could think of where I've been "taught" what I wanted in a purely efficient and content- rich way.
How about you?
How much time have you wasted wading through forest looking for a branch of knowledge in total frustration?
Like anything else, where there's a problem, there's an opportunity.
Understand what value your knowledge provides to your customers, deliver it quickly, and you can rake in profits, make a massive difference in people's lives and set yourself aside from 90% of your competition.
So how do you improve value of your products?
First, make sure you know exactly what your market wants.
90% of low performing products suffer from 2 factors - developer doesn't understand what their customers want or they don't have enough experience in their topic to provide real value.
If you don't know real reason why your customers badly want what you have to offer - FIND OUT NOW!
This is why I often recommend people write their sales letters, web pages, press releases BEFORE developing their products. It's moment of truth, where rubber meets road, so to say.
If you want more information on how to find exactly what your customers want - then you'll find 40 techniques you can use today here: http://www.infoproductcreator.com
Second, don't rely on flash or personality alone.
I see allot of people saying that you can develop your own product, newsletter, etc.. with JUST personality.
Personality is important - it's what creates loyalty, it's how you get attention, but personality is most effective if it helps communicate what your market wants to know... you have to provide value.