Is There Benefit to Green in Web Design?

Written by Jake Gorst


John Deere tractors are painted green - so are encoders produced by Gurley Precision, rental equipment from Sunbelt, and metering pumps from Pulsafeeder. Many manufacturers report that they sell more products when they are painted green. Why? How could this trend impactrepparttar Internet Design Industry?

Green has a long symbolic history. In Celtic myths,repparttar 132760 Green Man wasrepparttar 132761 god of fertility. Green was a sacred color in Egyptian culture, representing hope andrepparttar 132762 joy of Spring. Inrepparttar 132763 15th century, green wasrepparttar 132764 color of choice for wedding gowns because of its symbolic ties to purity and virginity.

Green has a significant psychological impact onrepparttar 132765 human mind. It isrepparttar 132766 most soothing color torepparttar 132767 eye and can aid inrepparttar 132768 healing process. Studies have found that people who work in green environments have fewer stomach problems. Teething infants find comfort in green surroundings. When London's Blackfriar Bridge was painted green, reported suicides dropped by 34%.

The fact ofrepparttar 132769 matter is that our natural environment, when it has not been polluted, is saturated withrepparttar 132770 color green. Green makes things appear natural, fresh, and ecologically beneficial.

Does The Color of Your Site Matter?

Written by Jake Gorst


You are driving your car through a rural area, enjoyingrepparttar countryside. At some point you come to an intersection inrepparttar 132758 road. Out ofrepparttar 132759 corner of your eye, you see a green stop sign. Do you stop or drive right throughrepparttar 132760 intersection?

Chances are, if you do not directly look atrepparttar 132761 sign, you will drive right on through. Why? Because in many nations ofrepparttar 132762 world, green means "go" and red means "stop."

Color exists only in our minds. It is a sensation based on a reaction to variations in light wavelengths. We have an emotional response to those wavelengths.

Inrepparttar 132763 world of web sites, color is just as important in creating an effective user experience as copy or object placement. Usingrepparttar 132764 wrong color may prevent an individual from purchasing a product. There are several reasons for this.

Symbolism

Thousands of years of history and a vast spectrum of religious beliefs have contributed torepparttar 132765 development of color symbolism. Practically every culture on earth has assigned meaning to color. Because this is so ingrained in society, color can have a powerful influence on human feeling. For example, you may be familiar with expressions such as "feeling blue," or "it's a black day."

A single color may have a different connotation from one culture torepparttar 132766 next. A classic example of improper use of color isrepparttar 132767 EuroDisney debacle. Disney executives chose purple to be a predominant color inrepparttar 132768 EuroDisney logo, not realizing that this color often symbolizes death in Catholic Europe. As a result,repparttar 132769 general public was not enthused.

When choosing a marketing strategy for your web site, carefully evaluate who your audience is. Never allow personal preference to dictate your final decision!

Psychology

Psychology is closely tied to Symbolism. Color can convey warmth, weight, etc. A web site advertising hot air balloons will generally not contain large amounts of black. Black and navy blue are heavy colors. Implying that your company's hot air balloons are heavy is not a good idea. Lighter, vibrant colors such as yellow and sky-blue are more appropriate.

Yellow often conveys a feeling of warmth and could work well on a web site promoting an island vacation spot. Yet it may not be appropriate on a police force web site. Yellow can carry connotations of sickness, cowardice, envy and treachery.

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