Is Something Missing From Your Keywords Research? (Part 1)

Written by Serge Botans

As you may already know, keywords are an essential part of search engine optimization (SEO). Andrepparttar usual approach recommended to findingrepparttar 147181 right keywords to target with one's site involvesrepparttar 147182 ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.

What is missing is a consequence of one ofrepparttar 147183 major advantages ofrepparttar 147184 Internet. Let me explain... When I userepparttar 147185 Internet to look for information, or software,... I don't care about what country is hostingrepparttar 147186 site, nor do I care aboutrepparttar 147187 nationality ofrepparttar 147188 owner ofrepparttar 147189 site. I am only concerned about finding what I am after. So, for me, when I userepparttar 147190 Internet,repparttar 147191 fact thatrepparttar 147192 world is made up of countries is not something I think about, nor is it an issue becauserepparttar 147193 Internet has in some ways effectively removedrepparttar 147194 existence of country borders.

Yet, it is this very positive aspect ofrepparttar 147195 Internet that, I believe, leads us to perform incomplete keywords research when we look for keywords to target with our site.

You see, whilerepparttar 147196 Internet has helped us forget aboutrepparttar 147197 existence of countries, when it comes to keywords, we must not forget thatrepparttar 147198 world is made up of countries. The reason for this is thatrepparttar 147199 demand for keywords can be country specific. This means that a keyword in high demand in one country, may not be inrepparttar 147200 same demand in another country. And in some cases, a keyword in demand in one country will not be in demand anywhere else.

To illustrate this idea, considerrepparttar 147201 following demand numbers forrepparttar 147202 stated keywords, as reported by Overture (the research being done in June 2005).

Usingrepparttar 147203 keyword "keyword",

- Australia: 669

- Canada: 17

- United Kingdom: 10,770

- USA: 125,177

Another example, looking atrepparttar 147204 keyword "meta tag",

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