Is Search Engine Submission Necessary?

Written by Partha Bhattacharya

Recently, a customer of ours was insistent on announcing his new website to big search engines. Otherwise, he argued, * wouldrepparttar world know that I exist...*. Indeed,repparttar 128327 belief that one *must* submit his/her website to search engines has spawned growth of umpteen agencies (some with questionable intentions) that promise *guaranteed inclusion in search engines* for hefty fees. There are others who promise *guaranteed top placement* in search engines. But that's a different story.

So then, what takes..! Let's first separate grains fromrepparttar 128328 chaff. It's worth looking at a few apparently contradicting, yet important aspects.

Google isrepparttar 128329 king

Recent reports suggest Google presently isrepparttar 128330 most popular search engine inrepparttar 128331 US. A May, 2003 research finds Google's share of *search-pie* an overwhelming 76% among US web surfers compared to MSN's only 15% (reference: article by Danny Sullivan on Aug 1, 2003 at Search Engine Watch,

In continental Europe (France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland and UK), in June, 2003repparttar 128332 average viewership of Google (about 29.06%) was very close to (in fact a little less than) MSN's nearly 29.43% (reference: article by Danny Sullivan on July 31, 2003 at Search Engine Watch,

With rapid-fire developments like Yahoo's acquiring Inktomi and Overture and MSN's plan to float its own crawler, none is sure what would happen one year hence. There are even talks of 3rd generation search engines taking over soon. Atrepparttar 128333 time of writing this article though, Google remains firmly atoprepparttar 128334 surfers' list of most preferred search engines.

Do not submit to Google

Yeah, you need not submit to Google. Google will find you. It has been Google's long-time practice to extensively crawlrepparttar 128335 Web so as to build its own comprehensive database of webpages, no matter whether you submit or not. Inrepparttar 128336 process it has *outsmarted* others in producingrepparttar 128337 most relevant search results. Surfers love Google. Since Yahoo presents Google's search results andrepparttar 128338 fact that Looksmart has changed its listing procedure, it is obvious that their paid-listing programs are just not working.

Google's famed robot, *Googlebot*, crawls millions of webpages everyday and it's quite probable a new website will be automatically crawled sooner than one may imagine, whether *submitted* or not. One may also expect periodic visits by AltaVista's *Scooter*, Inktomi's *Slurp* and numerous other crawlers after you're *known* to Google.

Google's uppishness

Google doesn't like *orphan* sites. To quote Google's own words (at, *The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites. Google's robots jump from page to page onrepparttar 128339 Web via hyperlinks, sorepparttar 128340 more sites that link to you,repparttar 128341 more likely it is that we'll find you quickly*.

Target Online Prospects with 'Laser Beam' Precision

Written by Jhonny Papas

There's a very lucrative "marketing formula" to targeting prospects onrepparttar Internet with "laser-beam"-like precision. Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words).

If you're not using a keyword tracking software to correlate your customers withrepparttar 128326 search engine keywords that motivated them to visit your web site, read your sales letter and submit an order, you're missing bits of very critical information.

One known method to track your referrals via search engines is by using a cgi/php script. All you need is to place a snippet of HTML, JavaScript or SSI code onto your web pages to track referrals and keywords. You also need to place a tracking code torepparttar 128327 "Thank You" page to trackrepparttar 128328 sale and identifyrepparttar 128329 customer.

Most Internet customers use two or more keywords to find products / services onrepparttar 128330 Internet. Critical data can be extracted from keywords that your customers used to visit your web site...

How to make Best Use of Keywords to Improve your Sales Letters and Boost ROI...

Let's assume that you already have a database of customers and in a database-field (let's name it field "K"),repparttar 128331 keywords (or keyword phrases) they used to order your product.

Now printrepparttar 128332 "K" field and start studyingrepparttar 128333 keywords. Evaluate your web site and discernrepparttar 128334 strong points of your sales letter. You can make appropriate adjustments in your sales copy by reinforcingrepparttar 128335 conceivable value of your product and usingrepparttar 128336 "K" field as a compass.

You'll also discover that prospective customers use a variation of keyword combinations. Once you discover your most profitable keywords that customers use via search engines to visit and order your goods, your promotions will start reaping more fruit. Another technique you can use based on keyword metrics, isrepparttar 128337 addition of "alluring incentives" that compel prospects to take action now! It's almost like reading your prospects' mind! Can you seerepparttar 128338 power behind this methodology?

That'srepparttar 128339 focal "golden concept" to usingrepparttar 128340 Internet as an Ultimate Sales Genie.

Hint: Some forceful marketers use Search Engine Keyword Tracking, to produce even more compelling infomercials on TV as well.

A Crucial Internet Keyword-Research Tool to Discover what your Prospective Customers are using Now, to Buy Products onrepparttar 128341 Internet...

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