Is Search Engine Positioning Dead? (The Truth May Surprise You!)Written by Jesse Horowitz
One of trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings "no longer works." Where it started, I have no idea. But rarely does a week go by when I do not see one or more Internet marketing "experts" claiming that search engine positioning is largely a waste of time and should not be a primary focus of web site owners. Well, as saying goes, "there are two sides to every story." But this article is not about my side, or your side, or anyone else's side. Let's forget about my opinion and other "experts" opinions and stick to indisputable facts, as reported by highly credible 3rd party sources: ·According to a Forrester Research Media Field Study, getting a loyal audience in first place is best done by Search Engine Placement. ·According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find websites. ·In a study released by ActivMedia Research, Search Engine Positioning was ranked as #1 website promotional method used by eCommerce sites. ·And look what I just found in an issue of Target Marketing Magazine.(Source:IMT Strategies-imtstrategies.com) "Top Ways Websites are Discovered" Banner ads: 1% Targeted email: 1.2 TV spots: 1.4% "By accident": 2.1% Magazine ads: 4.4% Word-of-mouth: 20% Random Surfing: 20% Search Engines: 46% You have now seen numbers and know that search engine promotion is very much alive and kicking. Now I will take it a step further. Let us examine quality of prospects coming to your web site through search engines as opposed to other advertising mediums. Every time your potential customers use search engines, they qualify themselves as hot prospects by conducting searches on keywords that are directly related to your product or service. Their choice of keywords is proof that they have a genuine interest in what you offer. These people spend their valuable time exploring search engines for your type of product or service.
| | Search Engine Robots - How They Work, What They Do (Part I)Written by Daria Goetsch
Automated search engine robots, sometimes called "spiders" or "crawlers", are seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings. Wrong. Search engine robots have only basic functionality like that of early browsers in terms of what they can understand in a web page. Like early browsers, robots just can't do certain things. Robots don't understand frames, Flash movies, images or JavaScript. They can't enter password protected areas and they can't click all those buttons you have on your website. They can be stopped cold while indexing a dynamically generated URL and slowed to a stop with JavaScript navigation. How Do Search Engine Robots Work? Think of search engine robots as automated data retrieval programs, traveling web to find information and links. When you submit a web page to a search engine at "Submit a URL" page, new URL is added to robot's queue of websites to visit on its next foray out onto web. Even if you don't directly submit a page, many robots will find your site because of links from other sites that point back to yours. This is one of reasons why it is important to build your link popularity and to get links from other topical sites back to yours. When arriving at your website, automated robots first check to see if you have a robots.txt file. This file is used to tell robots which areas of your site are off-limits to them. Typically these may be directories containing only binaries or other files robot doesn't need to concern itself with. Robots collect links from each page they visit, and later follow those links through to other pages. In this way, they essentially follow links from one page to another. The entire World Wide Web is made up of links, original idea being that you could follow links from one place to another. This is how robots get around. The "smarts" about indexing pages online comes from search engine engineers, who devise methods used to evaluate information search engine robots retrieve. When introduced into search engine database, information is available for searchers querying search engine. When a search engine user enters their query into search engine, there are a number of quick calculations done to make sure that search engine presents just right set of results to give their visitor most relevant response to their query. You can see which pages on your site search engine robots have visited by looking at your server logs or results from your log statistics program. Identifying robots will show you when they visited your website, which pages they visited and how often they visit. Some robots are readily identifiable by their user agent names, like Google's "Googlebot"; others are bit more obscure, like Inktomi's "Slurp". Still other robots may be listed in your logs that you cannot readily identify; some of them may even appear to be human-powered browsers.
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