Is Ontology the Next Big Factor in Google's Algorithm?

Written by Bobby Heard

Whenrepparttar ax comes down at Google, there are always big winners and big losers. Recently, we’ve seenrepparttar 138895 first big algorithm change ofrepparttar 138896 year and many web site owners and their respective sites have fallen, much likerepparttar 138897 proverbial tree. What was it about their site that was simply too much forrepparttar 138898 new algorithm to allow anymore searchers to see? Taking a look at their sites (if you can find them) as well asrepparttar 138899 sites atrepparttar 138900 top, gives us great insight intorepparttar 138901 mind ofrepparttar 138902 Google boys andrepparttar 138903 evidence is clear;repparttar 138904 word ontology is not gettingrepparttar 138905 attention in deserves.

What is ontology? The quick answer is that it is words that are related torepparttar 138906 keywords that you are targeting. However, it’s a bit more complicated than just dusting offrepparttar 138907 old Thesaurus. The way it works is that it is an undetermined amount of words that most frequently appear onrepparttar 138908 same pages throughoutrepparttar 138909 internet asrepparttar 138910 keywords you are targeting. I would assume that more weight is given torepparttar 138911 words on pages that rank well than those that don’t. So now that we know that, how is it affecting today’s SERPs? Logically, ontology makes a lot more sense than keyword density, which is clearly a thing ofrepparttar 138912 past. Of course, Google needs to know what your site is about, and you need to tell them, but not inrepparttar 138913 way that some sites have inrepparttar 138914 past. This is a lesson learned forrepparttar 138915 site owners who have been axed from Google’s rankings. I have taken a look at a few that have been talked about inrepparttar 138916 SEO “underworld” and while it’s been obvious inrepparttar 138917 past that keyword density is nothing more than spammingrepparttar 138918 search engines, it is now clear that Google has maderepparttar 138919 necessary adjustments in it’s algorithm to avoid sending it’s users to spammy sites.

5 Critical Pay-Per-Click Tips

Written by By Michael Murray, VP of Fathom SEO

Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight. 1. Chooserepparttar right search terms. If you go afterrepparttar 138663 broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services. 2. Map out a strategy. Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc. 3. Use bid management software. Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There’s less of a chance that it's a business prospect at that time of night). 4. Write effective ads. Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to pushrepparttar 138664 limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.

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