Is It Time For A Copy Facelift?

Written by Karon Thackston

by Karon Thackston © 2003

I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any *good* copywriters out there, they’d be able to write it once, and it would work forever!” Oh really? Actually, nothing could be further fromrepparttar truth.

It is extremely rare for advertising copy to last for extended periods of time. Changing your copy is a given,repparttar 108167 reason being that people and events change. Since we, as copywriters, are reaching our customers on an emotional level, we have to stay in tune with what’s going on in their lives and their worlds. Let’s look at an example.

Say you rent mailing lists. Your primary benefit might be that you haverepparttar 108168 largest lists available offering a minimum of 100,000 names per category. Things are going great, and you’re renting lists like wildfire. But then – right inrepparttar 108169 middle of your success –repparttar 108170 postal service increases rates substantially.

All of a sudden, your rentals begin to drop dramatically. Here you are screaming aboutrepparttar 108171 largest lists available anywhere, and your customer is thinking about how much his postage expense is going to skyrocket.

The businesses you rent lists to are now very concerned. What *used* to be your biggest benefit is now your biggest deterrent. Your customers no longer want to rent lists that have a minimum of 100,000 names. Instead, they’d love to be able to rent much smaller lists – inrepparttar 108172 5,000 to 10,000 quantity range. Yep! You guessed it. It’s time to change your copy, USP and all!

The World's Most Powerful Marketing Tool

Written by David Geer

What marketing skill would you need "to sell sand inrepparttar desert?"

It'srepparttar 108166 same marketing skill top-dog eBiz marketers have in common.

Rudyard Kipling said it best when he wrote:

*Words arerepparttar 108167 most powerful drug used by mankind.*

The common thread running through money-making web sites: words that sell - or, copywriting.

Yet, many eBiz marketers don't seem to get it. For example, visit:

and enter *copywriting* intorepparttar 108168 search box. During November, 2002, there were 3,746 searches made for *copywriting*.

Next, enter *make money online* intorepparttar 108169 search box. During November, 2002, there were 19,127 searches made for *make money online*.

But, trying to make money online, without first being able to write words that sell, is like placingrepparttar 108170 cart beforerepparttar 108171 horse.

Imagine a semi truck pulling up Behind a trailer and trying to Pushrepparttar 108172 trailer down a busy highway. Kinda silly, stupid, and dangerous?

Well, no more so than trying to make money online without first discovering how to write copy that sells. How much money you make depends on how well you write for your target market. Good copywriting pulls in sales like a money magnet.

What was it aboutrepparttar 108173 last web page you visited that grabbed you right byrepparttar 108174 nose; then, it compelled you to keep reading torepparttar 108175 end?

That'srepparttar 108176 power of words - that's what turns a prospect into a customer, that's what makes that customer slap downrepparttar 108177 plastic and buy from you.

Cont'd on page 2 ==> © 2005
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