What marketing skill would you need "to sell sand in desert?"
It's same marketing skill top-dog eBiz marketers have in common.
Rudyard Kipling said it best when he wrote:
*Words are most powerful drug used by mankind.*
The common thread running through money-making web sites: words that sell - or, copywriting.
Yet, many eBiz marketers don't seem to get it. For example, visit:
and enter *copywriting* into search box. During November, 2002, there were 3,746 searches made for *copywriting*.
Next, enter *make money online* into search box. During November, 2002, there were 19,127 searches made for *make money online*.
But, trying to make money online, without first being able to write words that sell, is like placing cart before horse.
Imagine a semi truck pulling up Behind a trailer and trying to Push trailer down a busy highway. Kinda silly, stupid, and dangerous?
Well, no more so than trying to make money online without first discovering how to write copy that sells. How much money you make depends on how well you write for your target market. Good copywriting pulls in sales like a money magnet.
What was it about last web page you visited that grabbed you right by nose; then, it compelled you to keep reading to end?
That's power of words - that's what turns a prospect into a customer, that's what makes that customer slap down plastic and buy from you.