Prospecting is most difficult part of sales job. There are many ways to go about it but, for some reason, sales managers preach cold calling as only way for young sales people to generate leads. As someone who has been through it, I wish that these attitudes would change.

I recently read one of best selling books on cold calling. In this book, author stresses persistence. He uses 15-3-1 rule. That is, you need to make fifteen cold calls to make three appointments with prospects. Out of these 3 appointments you will close one sale. By being persistent and making fifteen cold calls a day, this will translate to, on average, one sale a day, five sales a week, twenty sales a month, etc. Further, author explains that he doesn't mind rejection that he gets when he cold calls. The reason is that since it takes fifteen calls to get an appointment, that means that he will hear word "no" (rejection) fourteen times before he hears word "yes."

Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task.

Not everyone is gifted with creative juices to come up with a cutting edge concept.

Fortunately, there’s resale rights marketing.

Many internet marketers actually sell their created products either because they have squeezed them dry of all possible earning potentials, or they feel that they’ll earn more by selling master rights to same.

This has paved way for resale rights marketing, which is an ingenious method of making profit out of others’ works.

Think of it first in point of view of creator. He’d come up with an e-book that he feels is worth $60. But his sales would depend on success of his marketing campaign.

What if he’d sell master rights for e-book instead to a hundred of his fellow marketers for $25 each? He’ll earn an instant $2500, which is a surer profit than uncertainties involved if he decides to market his e-book himself.

Now, let’s look at it in point of view of resale rights marketer. He’d buy master rights for $25.

Granted that he’d share same with 99 other people, internet has a population of 50 million surfers at any given time. Surely ratio does not convert to saturation of any target market.

Additionally, resale rights marketer can repackage product in so many ways that would seem novel and distinct from how it was marketed originally, or how other master rights holders would market it.

It is important to note that there are two kinds of resale rights.

First, we have master resale rights that grant you, basically, every right owner has, or had.