Is A Yahoo Listing Still Worth It?

Written by Dan Thies

In October 2002,repparttar Yahoo! portal changedrepparttar 128149 way it delivers search results. Inrepparttar 128150 past,repparttar 128151 most prominent results were exclusively culled from websites listed inrepparttar 128152 Yahoo directory itself. Since October, sites listed inrepparttar 128153 Yahoo directory no longer enjoy this privileged status.

The Google search engine now drivesrepparttar 128154 primary search results on Yahoo. While this is certainly an improvement for users of Yahoo search, it's a disaster for many businesses that counted on their Yahoo listing to deliver substantial traffic.

This change has also led many site owners to questionrepparttar 128155 value of a listing inrepparttar 128156 Yahoo directory. In this article, I will outlinerepparttar 128157 pros and cons of maintaining, or paying for, a Yahoo listing. Inrepparttar 128158 process, I will delve into more details ofrepparttar 128159 recent changes.

Argument #1: Yahoo Listings Mean Link Popularity

Pro: Even ifrepparttar 128160 Yahoo listing itself delivers little or no traffic, other search engines will rank your website higher if it's listed in Yahoo. Because Yahoo is so important, a link from Yahoo counts more than a regular link. Thanks to its higher "PageRank," Yahoo means even more to Google.

Con: Yahoo listings do not deliver nearly as significant a contribution in this area as you might think. You can verify this by doing a "backward links" search on Google for any Yahoo-listed website. The most important links are listed first, andrepparttar 128161 Yahoo listing is rarely even onrepparttar 128162 first page of links for top ranked sites on Google.

Argument #2: Listed Sites Look Better In The Search Results

Pro: Websites with a Yahoo listing show up inrepparttar 128163 combined Yahoo/Google results with their title, description, and category fromrepparttar 128164 Yahoo directory. This may boostrepparttar 128165 response whenrepparttar 128166 site appears inrepparttar 128167 search results. This applies whenrepparttar 128168 URL listed inrepparttar 128169 results isrepparttar 128170 same asrepparttar 128171 URL inrepparttar 128172 Yahoo listing.

Con: Results listed with Yahoo information include a link torepparttar 128173 site's category, which may prompt surfers to pass over your listing and go torepparttar 128174 category. Sites without Yahoo listings haverepparttar 128175 more inviting "search within this site" link, which leads to more results exclusively from your site.

So, Is A Yahoo Listing Worth It?

If you have a non-commercial site and can get listed for free, of course! If you're not one ofrepparttar 128176 lucky few, though, you have to evaluate whether it's worth $299 a year for what amounts to a better than average incoming link. Everyone must make their own decision. If $299 is small compared to your total marketing budget, it may be easier to just continue paying. My own listing expires in March, and I don't intend to renew it.

Search Engine Submission

Written by Larry Poch

Search Engine Submission by Larry Poch

Before submitting your site to search engines you should have some insight into, 1.. how they function. 2.. what some ofrepparttar differences are. 3.. which ones to submit to. 4.. do I need to pay for a submission?

Is it a Search Engine or a Directory?

When submitting your site to a search engine or search directory be aware that there is a difference betweenrepparttar 128148 two. Not being aware of this difference can create problems. Example, Google is a search engine and Yahoo is a directory. The basic difference betweenrepparttar 128149 two is inrepparttar 128150 wayrepparttar 128151 submission is reviewed and entered intorepparttar 128152 database index. Search Engines

Search engines are databases that use robots/spiders to crawlrepparttar 128153 Internet and index web sites. The database listing is automatically generated fromrepparttar 128154 information gathered fromrepparttar 128155 pages ofrepparttar 128156 web site. The sites may be found through random search ofrepparttar 128157 Internet or through a submission.


Directory databases are compiled from submissions and reviewed by editors, real live human beings. The editors physically reviewrepparttar 128158 submission, rate it, and catagorize it. Take great care in describing a site when submitting it to a directory. The methods used to achieve a high search engine ranking DOES NOT work when submitting to a directory.


Understanding where major search engines and directories get some of their database information from can help when it come time to submit a site. It can save a lot of time and possibly quite a few dollars.

Many major search engines and directories get their search results from third-party search providers. Some of these third-party search providers are other search engines or directories. So by reviewing who provides search results to whom may help with your submission process. Submitting to one search engine may get your site displayed in another one where you would have had to pay forrepparttar 128159 submission.


Google, most popular search engine onrepparttar 128160 Internet, provides main results to AOL Search, Netscape Search, and Yahoo (fee-based). Google usesrepparttar 128161 Open Directory for back-up results. The Open Directory also providesrepparttar 128162 directory back-up results for AOL Search, Ask Jeeves, HotBot(fee-based submission), Lycos(fee-based submission), and Netscape Search.

Needless to say, getting your site listed inrepparttar 128163 Open Directory is well worthrepparttar 128164 time spent submitting it. DMOZ (

This alphabetical list ofrepparttar 128165 major engines showsrepparttar 128166 current sources for database search results.

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