When it comes to marketing on search engines, LookSmart has always been mandatory as far as SageRock is concerned. But now choice isn't quite as ironclad. The reason is because they have recently increased cost of their "Express Submit" program from $199 to $299. This service guarantees they will review your site within two business days. They also have a "Basic Submit" program that will get your site reviewed in eight weeks. This program went from $99 to $149.
But paying doesn't end there. LookSmart has multiple ways for you to spend your cash. You are able to use "Express Submit" program for up to 5 different URL's of your site. This is handy if you have distinctly different sections of your site. Each URL will cost you $299.
Additionally, if you are not happy with your LookSmart listing you can now utilize "Express Modify" program. You are able to change your description for $199 and you are able to add an additional category in LookSmart directory for your site for $149. However, if you are changing address of your site you must use $299 "Express Submit" option.
For those of you with a healthy marketing budget you can get involved with "LookListings" program. This starts at $2500 a month for a pay-for-performance program.
Why all aggressive pricing options? Jupiter Media Metrix, a leading Internet and new technology analysis and measurement company, reported in June 2001 that LookSmart Network reaches 77% of Internet users in US, through 5 of top 10 portals, 5 of top 10 ISPs, and hundreds of additional ISP and media partners worldwide. These partners include Microsoft's MSN, Excite@Home, AltaVista, iWon, NetscapeNetcenter, Inktomi and AOL Time Warner just to name a few.