Raising MoneyIt isn't cheap. It isn't easy. The winners in
rush for risk capital are
CFOs (Chief Financial Officers) who understand how to play
money game.
Private companies seek risk capital from American Venture Capital Firms (VCs) and wealthy individuals called Angel Investors. A 2003 study shows that U.S. Domestic company odds of raising money from Venture Capitalists are less than one business plan in ten thousand will be funded. The initial VC capitalization will be for less than one million dollars and
Venture Capitalists will want at least half
equity in
funded private company. The estimate of
odds of private non-American companies raising money here are less than one in twenty five thousand.
Costs
What does it cost to seek risk capital for a private company from American Venture Capital Firms? Our Contact Cost Model gives you a rough way to estimate
direct costs of raising risk capital. Your firm will need to prepare, package and mail a business plan to prospective investors. A professionally written business plan should cost your company about $20,000. Assuming that you use First Class mail and not an overnight service within
United States, your cost to mail your business plan will be at least $5 in printing, packaging and mailing for each business plan sent to a prospective investor.
You should follow up your business plan mailing with at least one phone call. That phone call will cost your company at least four dollars in salary paid to a professional telemarketer. If you could contact 10,000 Venture Capital Firms and Angel Investors your costs will be about $115,000 and your odds of success are about 50%. If you contact 5,000 potential investors, your costs are about $65,000. Your odds of success would be about 33%. There probably aren't 25,000 American Venture Capital Firms and Angel Investors willing to risk their money overseas. If you could find and contact 25,000 American Venture Capital Firms and Angel Investors, your costs will be about $287,500. Your odds of success would be about 50%.
Contact Cost Model
Using our Contact Cost Model approach, you can easily determine your fund raising costs and odds of potential success with whatever number of risk capital contacts that you make. If you spend
money to contact enough investors, you'll find someone to risk money in your company. Often,
costs of your search exceed
risk capital raised by your company.
What does it cost to seek risk capital as an American Public Company? Your potential investors are merchant bankers, mutual funds and wealthy individuals. They more readily invest in your public company because public company speculation offers them liquidity and leverage. Liquidity, because after
legally required holding period, they can sell their shares into
Market. They don't have to wait until your private company is profitable to make money. Leverage, because
share price of most American stocks is a multiple of
balance sheet value of that company. Your public company could fail, but your private placement investors would still profit.